Brand reputation management
Do you know what people are saying about you? Make sure you are involved in the conversation around your brand.
Online brand reputation management
Your brand. You work hard at making people aware of it. But did you know there could be conversations being had about you online? Do you know what people are saying about you? Online brand reputation management is all about keeping an eye on your brand within the online space. A brand can be damaged quite heavily online if it is not managed effectively. Just think how it could impact your brand if negative reviews, or negative press came up alongside your company name?
Online brand reputation management includes:
- Developing risk management plans for major incidents
- Monitoring social media conversations
- Monitoring key brand terms and director names online
- Sharing positive social media conversations, and responding to negative ones
- Managing negative reviews that appear for your brand in the search engine results