Content marketing can take on many forms – however, one of the most engaging of these forms is video content- it’s eagerly consumed and can effectively convey your message in a short span of time. Video marketing represents the beautiful union of information and entertainment that captivates your audience in a way that text and graphics alone simply cannot. And with advertising mediums such as Facebook, LinkedIn and YouTube now offering the capability to integrate 15 – 30 second videos for a low cost, there’s huge potential. Want to take it even further? Make your videos interactive and drive traffic to your website by letting your audience click through. What’s more, video not only engages your audience, but encourages them to share – and that’s truly powerful.