You might not think much of it, but Google+ is powerful. Combining elements of Facebook, Twitter, LinkedIn and Pinterest, Google+ is a veritable gold mine of information just waiting to be harvested. Set up a killer social media marketing strategy, and Google+ represents a plethora of opportunity to better understand your audience and their needs. Use this info to position your company as an authority and increase visibility in search results, and your audience will come to you. Be smart about it, and you’ll soon foster strong and meaningful engagement with your audience.