Want to reach out to other businesses, professionals and employees? LinkedIn is where this happens. An ideal social media platform to increase your online presence, LinkedIn is perfect for building relationships, establishing leadership, generating leads and gaining insights. Not just for B2B marketing, LinkedIn is a fantastic social CRM manager – integrate and stay updated with your contact database’s business activities, and target your marketing efforts accordingly. And what’s more, LinkedIn lets you keep a watchful eye over your competitors- so you’re always ahead of the game.