It may be a “microblog,” but there’s nothing micro about the results you’ll get! Over 3 million messages are posted every day. Are you mentioned in any of them? Instantly deliver public messages out to your audience, whether it is an audience of colleagues or potential customers. Build your brand and specifically target your audience – then let them get to know your brand up close and personal.

Whilst twitter marketing can be scary at first, the payoffs for your business can be huge. Quickly inform your target audience, create a strong call to action and build a community of loyal brand followers.