Google Adwords Remarketing

Google Adwords Remarketing Explained

Google has launched a behavioural targeting feature within Google Adwords that allows advertisers to target ads through the Google Display Network, specifically to people who have previously interacted with their website. This feature is called ‘Remarketing’ and requires a piece of unique tracking code to be implemented on a specific page within your site (eg. the checkout). A cookie will be dropped when a user visits that page and then you can remarket to them on the Google Display Network for the duration of the cookie (up to 540 days).

A remarketing campaign is run through your Google Adwords account and can work in conjunction with your Search advertising to increase Return On Investment. A combined strategy involves driving people to your site with your search ads and then remarketing through the Google Display Network to those who visited a key page within your site but have not yet carried out the desired action. Remarketing has the potential to be very successful at driving high ROI as it allows you to get your message in front of people who have already shown interest in your offering and is a powerful tool to re-engage with people and encourage them to carry out the desired transaction or lead.

For example:

Imagine that you have an online clothing store and a visitor comes to your site, adds some items to the shopping cart but then leaves without following through with the purchase. With Google Adwords Remarketing you can serve ads to this particular person when they’re surfing sites within the Google Display network to help entice them to complete the purchase. Ads can be utilised to remind people that there are still items in the shopping cart, update them on the latest sales and other messaging to entice them to finalise that purchase.

Watch this YouTube video below for more information.

If you need any further information about Google Adwords Remarketing, contact Bang Online Marketing today.