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Increasing your ROI with Remarketing

If you’re like most businesses, you want to get more website visitors and continue to increase traffic. And not only do you want new business, but you also would like your previous customers to return. Does this sound about right? If yes, then you need to be harnessing the power of remarketing.

Remarketing is a tool that allows you to reach people who have previously visited your site even when they are not currently browsing your website, by showing them relevant ads across the web or when they complete a Google search.  This is incredibly beneficial if, for instance, a potential customer leaves your website without buying anything – remarketing can then step in to help you connect with these people again.

Not only are you able to touch base with these potential customers again, but you can also show them a tailored message or offer that encourages them to return to your site and complete a purchase.

So how does it all work? Remarketing works by adding a piece of code or a “remarketing tag” to all the pages of your website. When visitors then come to your site, they’ll be automatically added to your remarketing lists, ready for you to reach out to later as they browse Google or visit other websites.

Remarketing is used to match the right message to the right people at the right time by adding a piece of code (remarketing tag) to all of the pages of your site. Then, when shoppers come to your site, they’ll be added to your remarketing lists. You can later reach out to these potential buyers while they search on Google or browse other websites by using search engine marketing.

There are multiple ways you can use remarketing. This will depend on the type of website you have, your business and campaign type.

  • Remarketing for the Display Network
    This will show ads to your site visitors when they search on Google.  You can then expand your reach with extra keywords, adjust bids for people who have already visited your site, and tailor your ads to them.
  • Dynamic remarketing
    This will allow you to show dynamically created ads to your visitors. Ads are created based on pages that your customers have visited and how they interacted with your site. The ads are then shown to your site visitors while they view other websites. These ads include details such as product images, titles and prices.For example, if you sell sports equipment, you can use remarketing to show ads about football gear on Display Network websites to those people who have visited the football section of your website. You can also show ads about football gear to those visitors when they search for football on Google.

Should your business be using remarketing? 

If you’re looking to drive sales activity on your website, increase registrations or promote brand awareness, remarketing can drive ROI (return on investment) for all types of advertisers.

You can also use remarketing to improve the ROI of existing campaigns. For example, if a campaign has keywords that drive traffic to your site, you can use remarketing to drive conversions. You can even experiment with keywords that didn’t result in conversions in the past, but combined with remarketing, might increase your ROI.

Adwords remarketing offers fantastic customistation and flexibility to help you grow and improve your campaigns. Some additional benefits of remarketing with Google:

  • Reach your customers when they’re most likely to buy
  • Customise your audiences
  • Reach a large number of users
  • Efficient pricing
  • Visibility into where your ads appear

So if you’re ready to start improving your online marketing strategy, talk to us today about getting started with remarketing.