Instagram advertising- A new way for brands to tell stories
As one of the world’s largest mobile adverting platforms, with a community more than 400 million, Instagram has done some experimenting and is ready to ramp up the ad revenue.
Advertising was previously only open to a select group of brands in the U.S now any company in 30 countries can advertise on the platform.
Advertisers on Instagram will be able to target their messages effectively and reach people based on their specific interests whether that be food, fashion, travel or beauty. Using a variety of direct response formats that link outside of Instagram such as ‘Shop Now’, ‘Sign Up’ and ‘Learn More’ people can learn more about businesses or products straight from Instagram.
Similar to advertisements on Facebook, Instagram’s advertising formats include Image Ads, Video Ads and Carousel Ads. These updates completely change the character and nature of Instagram adverting with the new ways to target that advertisers have been asking for.
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Tell your brand story through beautiful imagery to entice people to want more. Whether it’s inspiring people to see your brand differently or to take action, they offer clean, simple and a beautiful creative canvas.
They offer the same visually immersive quality as photo ads but with the added power of sound and motion. It will allow advertisers to run 30-second video ads, rather than just 15 second ones, and use landscape dimensions instead of just squares.
Give brands more flexibility in telling stories by allowing people who view their ads to swipe left to see additional images and linking to a website for the brands choice.
When advertising on Instagram, remember to utilise Instagram’s editing tools and filters to make sure your ads have that ‘Instagram’ look and feel that the platform is known for.
For more information feel free to call 9328 7000 or email us to discuss how this can enhance your social media strategy.