A feature that we’re all familiar with is Google’s Rich Answer Box. The instant answer feature has been around for a fair while now but is starting to gain traction across a range of different terms - not just when you want to quickly check the exchange rate before you make an online purchase!Answer Boxes increase the potential space for your content and brand to appear in organic search results by making information available directly in the search results. Often displaying before what most would consider ‘real’ results, the site content used in Answer Boxes is not always from the top ranking site. You can see an example below:
With rapidly falling attention spans, people want the option to click through for further information rather than having to click on a link and sift through paragraphs of content. If you operate in an industry with commonly searched questions and keywords that when searched deliver these Rich Answer Boxes, it may be worthwhile considering whether optimising content for them is of value to your website.
If you have any questions about whether Google’s Rich Answer Boxes could be for your business or are interested in SEO for your website, get in touch with the team at Bang on 08 9328 7000 or send us an email here.