A common question we get asked at Bang Digital is: What’s a business blog and why does my company need one? And the answer is really quite simple: A business blog is a digital marketing tool that combines content and SEO to get your business more online visibility.So while we’ve been stressing the significance of blogging to our clients for some time now, many businesses still don’t seem to understand the value of blogging and underestimate its ability to increase their brand’s digital presence. So to clear up any confusion, we’ve listed some of the main reasons why we think you should invest in a business blog and how to get started.1. It Drives Traffic to Your WebsiteTraffic is oxygen to the internet - it’s what keeps your website alive. To make your website a valuable marketing asset, you need people to see it. There’s lots of ways to make this happen without people physically typing your website URL into the search bar.One way is through the search engines. In the simplest terms, the more pages your website has, the more ability you have to rank in Google and the other search engines. So every time you write a blog post, it’s one more indexed page on your website, which means one more opportunity to show up in the search engines and drive traffic to your site. Typically, websites with a blog have 434% more indexed pages, significantly increasing their chances of growing their organic reach and conveying to Google your website is highly relevant and up to date.However, it takes more than quantity to boost your SEO efforts. As the saying goes, content is king - and you don’t need to tell the search engines twice. Search engines love content and having a great search engine ranking requires useful and relevant content on your website that provides added value to the reader. Google’s job is to present searchers this useful and relevant content in response to their search queries - and Google is very good at it’s job - so making sure your posts are highly targeted is essential to achieving a greater ranking.2. It Establishes AuthorityBusiness blogging can also brand you as an expert in your field and set you apart from your competitors. By answering frequently asked questions through consistent and helpful content, it will establish you as an authoritative figure in your industry. It will also help you build a bond with your readers, allowing them to trust you and the information you’re delivering to them.As a result of this proven credibility, your website will also receive more outbound links. By proving yourself as a reliable source of information, other websites will link to your post, giving your SEO a tremendous boost. So if you write useful posts that offer value to your readers as opposed to just promotional material, chances are you’ll find someone to link to this information.Furthermore regular blog content then can be used through other digital marketing efforts such as sharing out via your social media platforms or including in the latest email sends.3. It Drives Long-Term ResultsWhen it comes to blogging, you need to be patient. Don’t expect immediate results or instant gratification because that’s not what it’s about. It’s about driving long-term success and making your blog an asset you can count on to generate traffic to your website.And it all starts with building a loyal audience. Building an audience should be the main objective of your blog, so knowing who your target audience are is a top priority. Ask yourself: What does my audience need? What information can I provide that will help them? Focus on producing a blog that consistently creates engaging content for your audience. Then, when members of that audience need your service, they’ll think of you first.Blogging will also help you gain great insights into your audience. Blogs allow readers to post comments and feedback as well as subscribe. This will give you valuable information on what these people are interested in, why they are there and what they are looking for. Then, you can tailor your keywords to drive further engagement that resonates with them, turning leads into customers.How to get StartedLike many digital marketing efforts, blogging can be an extremely effective way to boost your brand’s online presence, but only if it’s used correctly. A good digital marketing agency should be able to advise a business on how to manage a blog that benefits both website visitors and search engine rankings.At Bang Digital, we want to help business owners take full advantage of blogging on their business website and guide them through strategies that drive long-term success. We advise our clients on what blogging platform they should use, install all the required SEO extensions and plugins, make sure the URL structure and hosting is set up in the most beneficial way from a search engine ranking perspective, and take care of all the finer details.So what are you waiting for? It’s time to get blogging! If you need help defining your digital marketing strategies and are interested in using blogging as a way to drive more leads and customers to your business, talk to Bang today.