What is marketing automation and how can it boost my business?

It’s fair to say that marketing automation has evolved from an exciting new trend to a powerful tool that’s here to stay, which is why it’s so surprising to discover many companies have yet to adopt the technology. This may be because they aren’t fully aware of what exactly marketing automation is and what it can do for their brand.

Marketing automation software opens up a new set of opportunities for businesses to connect with potential customers and when done right offers an excellent return on investment. At Bang Digital, we have been working on several exciting marketing automation solutions to help our clients take their digital marketing strategies to the next level.

Whether it’s website production, email marketing or ecommerce, Bang helps businesses further optimise their digital marketing campaigns and overall online presence. But first, it’s important to have an understanding of what exactly marketing automation is and how it can help you close the gap on your marketing to sales process.

What is Marketing Automation?

Marketing automation refers to the software that exists with the goal of executing marketing actions without any manual effort. It can be a key factor in the growth of your company, so it’s important to learn how to successfully optimise it. In fact, the most successful companies use their marketing automation systems extensively, with 91% agreeing it’s crucial to the overall success of their marketing.

What are the Benefits?

  • Efficiency: Marketing automation saves you time, money and headaches. By automating repeatable tasks, you’ll be able to focus on more important marketing activities critical to your company’s success.
  • Streamlines Processes: Marketing automation allows you and your team to remain up-to-date on projects. Not only does it aid communication between team members by aligning processes and defining shared goals, it also helps individual members automatically organise and prioritise their work.
  • Visibility: Marketing automation allows you to easily pull data and measure results in real time. By using one robust, multi-functional tool rather than several separate ones, you’re given “big picture” data and can see how everything works together.
  • Reliability: Marketing automation reduces the room for error. It allows your team to catch items that may be easily forgotten or overlooked, which can aid the success of your campaign.

Our Solutions

Identifying gaps in the existing digital marketing landscape, Bang Digital has developed a range of innovative and efficient marketing automation solutions to help you successfully streamline your marketing efforts for a fraction of the cost.


If you’re after a way to manage your databases more intelligently and effectively, look no further than our DataPop Sales Automation Solution. A powerful marketing automation software designed to help you identify opportunities to generate more leads, improve overall customer engagement and see a great return on investment for your digital marketing spend, DataPop takes care of the finer details so you can focus on and achieve your business goals.

Our DataPop service includes a live demonstration to give you a clear understanding of how our website can smoothly integrate with your business, implementation on your website, and ongoing monitoring and analysis to make data-driven decisions on improving your sales and marketing funnel.

Missile Mail

Email can be an incredibly powerful and effective form of online marketing: it’s low cost, extremely targeted and a great way to build relationships with your existing and potential customers while driving traffic back to your website. Utilising one of the most efficient email marketing solutions in the marketplace, our Missile Mail email marketing solution employs a spectrum of sophisticated tactics to increase the performance of your digital marketing campaign and allow your emails to stand out from the pack.

At Bang, we work closely with our clients to understand their business and provide the right solution for them, when they need it. Our diverse team of experts provide a holistic approach to digital marketing to ensure that your marketing and business objectives are aligned with the end production. For more information about marketing automation solutions, contact us today.