Have you seen our latest feature in Business News WA?
It’s been an exciting month at Bang Digital with our 2017 WA Digital Marketing Industry Report receiving a great response from the public, and has now been featured in Business News WA! The article highlights our latest report findings and how businesses have been embracing digital marketing in 2017.
Emphasising the importance small, medium and large businesses across the state place on digital marketing, especially social media, the article discusses the growing momentum of the popular platform.
With 90% of the 300 businesses surveyed rating it as important, social media is up 6% from our 2015 survey, giving great insight into where WA businesses are wanting to invest their marketing spend moving forward.
The article also addressed some of the challenges facing WA businesses identified in the report, including the time it takes to manage digital marketing, keeping content up to date and relevant, and the level of effort that goes into keeping up with the constantly changing digital landscape.
At Bang, we love creating dynamic discussion around all things digital, especially when it relates directly to the WA community, which is why we are so thrilled to bring our report’s attention to even more people, thanks to Business News WA.
The WA Digital Marketing Report in Brief:
Our WA Digital Marketing Industry Report is the first of its kinds to focus on digital in WA. In its fourth consecutive year, the report sheds light on the way industry sectors are using digital marketing in WA, how to benchmark yourself against other WA businesses and, most importantly, how to get an edge over your competitors.
The report provides valuable data to make informed decisions about your company’s digital strategies, such as:
- Budgets – how much businesses are spending on both offline and online
- Strategies – what key strategies businesses are using to gain leverage
- Challenges – what the key challenges are for businesses engaging in digital activities
- Priorities – what’s vital to businesses success
If you would like to learn more about how Perth businesses have been using digital marketing in 2017, make sure to download our recently released WA Digital Marketing Report 2017.