3 top tips for choosing the right digital marketing agency for your business
Digital marketing can help boost your business’s reputation, revenue and overall online presence, which is why it’s so important to find the right agency to meet your needs. You’ll want a digital agency that’s going to represent you and your brand in the best way possible, so before you hire someone, there are several steps you must take first. Here’s our top three tips to ensure you select the right digital marketing company for your business.
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1. Know your Needs
Before you begin your search for the right digital marketing agency, you have to know what you want. Are you looking for high quality content and SEO expertise? A strong social media presence? Or are you purely interested in the numbers?
Start by making a list of all the services you would like your future digital marketing agency to fulfill for your business. It’s important to clearly define your needs and expectations at this stage. Depending on your specific requirements, your marketing goals and objectives may include:
- Establishing brand awareness
- Increasing traffic to your website and social channels
- Converting leads to sales
2. Do your Research
Now you have a better understanding of your requirements, you need to conduct some in-depth research into the digital agencies you’re interested in potentially partnering with. This will involve some thorough digging on your part, so here are a few factors you may want to include in your search:
Analyse their Website
Start by having a look at their website to see what their core capabilities are and if these suit your requirements of a digital agency. The most comprehensive and honest example of how a digital marketing company conducts their business is their own website, blog and social media presence. So if they’re lacking in any of these departments, this will be an obvious red flag.
Do they get Results?
Now you know their key strengths, how does their track record stack up? Have a look at their portfolio and see the scope of their work. Are they versatile? Have they worked with different types of clients? Have they worked with clients within your industry? Dig deep into examples of how they’ve helped their clients achieve success. Look for real, lasting results and pay attention to the strategy which drove those results.
Then, once you’ve reviewed their case studies, make sure to follow up. You check references when you hire someone, so why shouldn’t you do the same when you’re hiring an agency? Get a few names, phone numbers and emails and reach out to their past and present clients. When you speak to a reference, don’t just ask if the agency is good, but rather ask what challenges they encountered and what you should expect. That way, you will gain a greater insight and can make a more informed decision.
Do they have Experience?
You also need to take into consideration how long the company has been in business and how experienced they are. An experienced digital marketing company is one that you’ll be able to trust to help you with your business needs.
However, it’s important to note that experience doesn’t start and end with how many clients a company has in their portfolio. It also involves the tools they’ve used to help these clients create success for their digital marketing campaigns. See what milestones they’ve achieved during their time as an agency, including:
- Certifications – Do they have Google Partner status?
- Awards – Have they been recognised for their achievements in the digital field?
- Press Coverage – Do they have a consistent presence in the media?
3. Be Open & Honest
Once you’ve narrowed down your search, it’s time to start a conversation. And the key to a successful relationship is through open and honest communication. So instead of simply asking the agency if they can fulfil a service for you, open up the dialogue by setting expectations and asking the important questions. While you need to set realistic standards, being open and clear with the direction of your company will help reveal whether or not the digital marketing agency is the right one for your needs.
At Bang Digital, we always keep the lines of communication clear and honest within our team and with our clients. We believe in transparency in everything we do and are always honest and helpful when dealing with our clients and their digital marketing efforts. We offer them positivity and support throughout the entire process, while still striving to give our honest opinions and deliver realistic advice to make sure we get the amazing results we know we’re capable of.
Our passionate and dedicated team are committed to helping our clients grow their business and go above and beyond to ensure the best results. Visit our website to see a full list of the digital marketing services we provide and get in touch to see how a Google certified agency can help your business.