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Bang Digital was shortlisted for a Google Innovation Award!

Did you hear the good news? Bang Digital was one of only a handful of digital marketing agencies shortlisted for a Google Innovation Award at the prestigious Premier Partner Awards!

This year, Google announced it would be hosting its first ever global awards program to recognise and celebrate the top-performing Premier Partners and their contributions to digital marketing, product innovation and client growth.

The six award categories were designed with the Premier Partners in mind and included:

  • Search Innovation
  • Display Innovation
  • Mobile Innovation
  • Shopping Innovation
  • Video Innovation
  • Growing Businesses Online

Approximately 2,000 Partners were eligible to enter the awards, with only 90 worldwide being shortlisted. Our agency made it through to the highly competitive shortlist and was listed as one of the two finalists for the Display Innovation Award in the AU/NZ region.

While we didn’t take out first place, it was such an honour to be considered as a finalist and to be in the company of a small handful of extraordinary digital agencies across Australia and New Zealand.

The Display Innovation Award

The Google Display Network (GDN) allows companies to connect with customers through a variety of digital ad formats across over two million websites. Leveraging advertising on the GDN, we are able to help our clients grow, thrive and achieve incredible business results.

Car Advice came to Bang Digital wanting to:

  • Identify sustainable sources of scalable volume
  • Identify sources that can deliver below a $0.10 CPC
  • Identify audiences most likely to consume multiple pages per session
  • Identify the most successful creative message
  • Identify the most successful creative units
  • Determine if this channel was a commercially viable traffic source

Running the campaign across the GDN (including YouTube) we were able to gain valuable insights and track how their adverts were performing on all platforms and how the GDN contributed to the overall customer journey, and ultimately the success of the digital campaign.

What is a Google Premier Partner?

To be part of the Premier Partner Awards, entrants had to first become a Google Partner and earn the coveted Premier Partner status. This is Google’s elite programme for agencies, designed to give them the tools and support they need to help their clients succeed with AdWords.

By working with a Google Partner like Bang Digital, businesses get access to the very latest digital best practice and the peace of mind that their business (and budget) is in safe hands.

We want to wish all the regional winners competing for global prizes at the Google Partner Summit in New York City on 28th September good luck! To follow the awards, make sure to search the hashtag #GooglePremierPartnerAwards.