4 reasons why you should hire a digital agency this Christmas
Is your team stretched too thin? Or perhaps you’re looking to take your marketing to the next level by hiring an experienced digital agency? The reality is that a digital agency offers many benefits over an in-house marketing team. Here’s our top 4 reasons why you should hire a digital marketing agency during the busy Christmas period and beyond.
1. Expert advice from industry leaders
By hiring a digital marketing agency, you know they’re going to let you know what’s going to work for your business and what’s not. This will ultimately give your marketing efforts – including your seasonal campaign – a better chance of success the first time round.
Industry professionals are also able to stay up-to-date with the latest trends, tools and technologies in a way that a marketing manager on their own simply cannot. This allows you to gain a new perspective and invaluable insights in the marketplace you may have missed.
At Bang Digital, we use a suite of reporting tools to help your business track and monitor its campaigns for long-term results. Using software tools such as Google Analytics, Social Analytics, DashThis Reporting and DataPop, we’re able to provide comprehensive feedback on your campaign’s performance. By nurturing your campaigns during the entire lead to sale process, we can measure its effectiveness and adjust the strategy where needed for ongoing success.
2. Combined experience
Another distinct advantage of a digital agency over an in-house marketing manager is that you have an entire team as opposed to one person. An agency has many more marketing experts at their disposal with a particular set of expertise. As a result, you have a wide range of specialised skillsets to work with as different people from different backgrounds can give their input on your campaign as a whole.
Whether you’re looking for content marketing, SEO, social media or a combination of all three, an agency can give you exactly what you want, when you want it. That way, you’re more likely to see long-term results driven by expertise and an understanding of what goes into a successful marketing campaign.
3. Manage your budget more effectively
When you choose an agency, you’re also given a lot more flexibility and scalability as you can pick and choose which services you want to outsource. So you can rest easy knowing you can rely on a team of qualified marketing experts who will know how to strategically manage your business’s marketing to ensure growth and longevity.
You can also select the certain times of the year you wish to outsource your digital marketing efforts as opposed to hiring an in-house marketing manager full-time when you don’t need their skills constantly and consistently.
This gives you the freedom to focus your marketing efforts at different times throughout the year that you know will increase your company’s profits. For example, if you know that Christmas time generates a large portion of your leads, you can allocate a chunk of your budget to November and December and know it’s in safe hands with a qualified agency.
Many digital agencies specialise in a specific niche so you can be sure your marketing campaigns are always going to be well looked after. For example, an agency may have certifications in a specific topic or field.
At Bang Digital, we are a Google Premier Partner. This means that Google has certified our proficiency in Search Advertising and Google AdWords. This gives us exclusive access to a Google Account Manager with insider knowledge into the latest best practice and recent developments in the industry. Using these insights, we can help you leverage your Christmas campaign.
So even though a single marketing manager may have some certifications, they can’t match the combined expertise of a digital marketing agency – especially during the busy Christmas period when the opportunity to generate sales and leads are higher and proficiency is essential for success.
Want to boost exposure, increase engagement and generate more leads and sales this Christmas? Choose a specialised digital marketing agency to help make your seasonal campaign shine bright. Get in touch with Bang Digital today.