Welcome to the WA Digital Marketing Report 2018
The report will give you first-hand knowledge on the current state of the digital marketing industry in WA so you can benchmark yourself against other businesses in the state and get an edge over your competition.
This year we’ve also included a brand new section on social media to help businesses quickly identify trends in this integral part of the digital landscape. We have also introduced specific sections for small, medium and large businesses so you can see in a snapshot where you should be heading.
We hope to give you some great insights into how these emerging trends have helped other WA businesses achieve their marketing goals.
Some of the major shifts we identified in the market this year include:
- 97% of businesses engage in social media marketing
- 73% of businesses saw content marketing as the top emerging digital marketing trend
- 72% of businesses measure the success of their digital marketing activities
- 76% of businesses manage their social media in-house
- 54% of businesses plan to increase their digital marketing budget in 2018
And this is only the start. To find out more, download your own copy of the 2018 WA Digital Marketing Report today. Simply fill in your details on the right to access the full report.