Facebook remarketing for beginners and how to get started

You know how everyone thinks that Mark Zuckerberg has secretly hacked our laptop and phone microphones to record our conversations and then sent us ads for that flight to Turkey we were discussing with our friend? We’re not quite sure if that’s true or not, but there’s another form of marketing that’s going on behind the scenes that’s similar.

It’s called remarketing and you’ve probably already been a subject for it. Facebook uses cookies to track what you’re looking at on your internet browser and saves them to use later when they have to choose what’s the most suitable ad to serve you as you’re going through your Newsfeed.

It sounds a little bit creepy, but it also means your Newsfeed is only full of the products and services that you’d actually be interested in.

As a business, you can utilise this nifty tool to ensure that you’re putting your products and services in front of the people who will actually care and as a result, have a higher probability of converting into a paying customer.

How will it work for me?

Facebook remarketing works by tagging all the people browsing your website with cookies.  These people will then have their information fed through to Facebook, which will start to populate an audience that’s only full of people who’ve visited your website or specific pages of your website. And we all know how important it is to be targeting the right people.

From here, you can create an advertising campaign that targets only these people who you know have visited your website. As these people go through their Newsfeed, they’ll be served your ads for your products and/or services. This audience will already be a warm audience who’s familiar with your brand and therefore more likely to purchase from you.

Sounds easy as pie, right? And with 22 billion ad clicks per year on Facebook alone, you’d be silly to miss out on this great marketing opportunity!

What do I need to do?

The downside to Facebook remarketing is that you need to ensure that you have a large enough audience on your website that translates over to Facebook. This means your website should have a good amount of traffic going to it every day or week as this traffic populates the remarketing audience you create on Facebook.

If you don’t already have a website, we recommend that you create one, stat! Not only is it another avenue for your customers to find you, but it’ll also help to build up your brand awareness on Google (+ Bing and Yahoo), so that more people can find you when they’re searching for your products. But that’s a whole other can of search engine optimisation worms that we won’t go into today.

Make sure your website makes a good first impression so that your visitor is engaged and likely to go through your website to read all about your business. This will ensure that there’s an even warmer audience for you to target later!

After that, it’s your job to create an engaging Facebook campaign with adverts that’ll entice your audience and encourage them to think, Oh, I remember that business! Their stuff was really cute. Maybe it’s a sign of fate that I need to buy something.

Good luck!

Facebook remarketing can take a bit of time to set up, especially if your website doesn’t have a lot of traffic going to it. Bang Digital can give you a hand with everything from setting up your Facebook remarketing to ensuring your website design is flawless. Get in touch with us today to find out how we can help.