Bang Digital wins the 2018 Google Premier Partner Display Innovation award!

We’re excited to announce that Bang Digital have officially won in the Display Innovation category at this year’s Google Premier Partner Awards! In our second consecutive year being shortlisted for the Display Innovation award in Australia and New Zealand, we couldn’t be more thrilled to take out the top spot in 2018.

Our Managing Director Renae and Head of Digital Jack were lucky enough to accept the award at the event in Sydney last Friday. While at the event, they also got to meet a fantastic group of finalists and winners who contribute so much to our industry. Read on to find out more about the awards and view some of the event highlights.

What is the Google Premier Partner Awards?

To be part of the Premier Partner Awards, entrants have to first become a Google Partner and earn the coveted Premier Partner status. This is Google’s elite programme for agencies, designed to give them the tools and support they need to help their clients succeed with Google Ads.

The Google Premier Partner Awards is designed to recognise and celebrate these top-performing Google Premier Partners for their contributions in digital marketing, product innovation and growth in the following categories:

  1. Search Innovation
  2. Display Innovation
  3. Mobile Innovation
  4. Shopping Innovation
  5. Video Innovation
  6. Growing Businesses Online

In our category, Display Innovation, shortlisted applicants had to show expertise and innovation with Google Display Ads. The Google Display Network (GDN) allows companies to connect with consumers through a variety of digital ad formats across over two million websites.

Leveraging advertising on the GDN, we’re able to gain valuable insights and track how our client’s adverts are performing on all platforms. It also shows us how the GDN contributes to the overall customer journey, and ultimately the success of digital campaigns.

Final thoughts

With approximately 150 Premier Partner Agencies worldwide entering the awards, only 30 were shortlisted. Of that 30, only 6 awards were presented in the AU/NZ region at this year’s event in Sydney.

To make it through the highly competitive shortlist to be named as one of the five finalists for the Display Innovation award in the AU/NZ region is a massive achievement and we couldn’t be more proud of our team.

We also want to give a huge congratulations to all this year’s finalists and winners. There’s some amazing agencies doing some amazing work across Australia and New Zealand and to be recognised amongst this elite group is a wonderful feeling.

At Bang Digital, we love helping our clients take their digital marketing campaigns to the next level. If you need help developing an award-winning digital strategy, get in touch with our team today.