Article:

To infinity and beyond

Congratulations! You’ve got a superb website – it ranks well on search engines both organically and using ads/remarketing. Conversations are flying around on social media platforms. Sales leads are being generated at such a pace that you are unable to deal with them all. “Send help!”

Toy Story quotes aside, what happens next? You need something to track all your customer data. You need ways to get back to clients both automatically and intentionally. You need reports on what your customers are doing. How do you retain your customers? Enter CRM.

What is CRM?

“At its core, customer relationship management (CRM) is all of the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers.” – Forbes.

Top reasons to use CRM

Centralised System

Setup properly, a CRM stores all customer interactions between your business and them. This means that all your customer’s details, queries and purchases are available from one place for easy reference. No more complicated excel spreadsheets with cross sheet links or multiple programs to find figures and the information you need. You can even build fancy reports from the data with little to no interaction, a lot of it happens behind the scenes!

Booking/Appointment Forms

CRM’s make it easy for people to book appointments with you or your sales team directly from your website. Imagine, a customer can see your availability online, book an appointment and you can even accept deposits or full amounts if it is a sales related booking (a photo shoot for example). If you use global calendars, you can also see the availability of other team members without having to follow up with them!

Keeping Up To Date With Your Customers

A CRM allows you to keep track of your customers and see how far along the buying process they are. It also allows you to keep in touch with them after purchase. You can create lists that show you at a glance who’s hot, close, past, no-chance and everything in-between so that you can create marketing campaigns targeted to the right people.

It also helps your sales team know how long a prospect is in the purchasing process. Sales people can leave notes or status updates within a CRM that other staff members can look for easily.

So… how can Bang Digital help? Bang have a team of experts in customer attainment and retention. We can tailor make a package on our in-house CRM system that will make your business function seamlessly and keep you up to date with your customers. Contact Bang Digital today and see how we can help your business!