Earlier this month our Managing Director Renae presented at one of our clients HLB Mann Judd WA’s popular Breakfast Seminars to a packed house. Discussing all things digital and the ‘hot’ trends that could affect your business, Renae covered topics such as the rise of mobile, voice control and artificial intelligence. Read on to find out what else made her list.1. Mobile growthFirst up, mobile. It’s no surprise this made the top of the list, with mobile domination getting stronger every single day. In fact, we spend up to 3 hours a day on our mobile phones, searching whenever and wherever we need to find information. And how does this apply to your business? Well, 2 out of 3 smartphone users agree that when conducting these searches, they look for the most relevant information regardless of the brand. That means your business needs to be present in these micro moments to make an impact.How can businesses use this?
2. The rise of voice activation & recognitionThere’s no doubt about it - voice search is on the rise. What are we using voice search for exactly? According to one Google study, voice search is most used to ask for directions. However, it’s also used to dictate texts, call someone, check the time, play a song and find out movie times. As you can see, search has a lot of different uses in our lives and this list is only expected to grow, with an expected 50% of all searches to be voice searches by 2020. How can businesses use this?Google Trends imply that queries associated with voice-related commands have risen 35x since 2008, after launch of iPhone and Google Voice Search. So how can your business leverage this? Here’s some of our top tips for using voice search:
3. Know your dataIn 2018, agencies have their eye on ROI. Listed as the most important objective of a marketing automation strategy by 45% of people surveyed, increasing marketing ROI is a main priority. And it starts with knowing your data. A lot of businesses are already measuring digital advertising effectiveness with the help of technology. Some popular ones include data management platforms (55%), website analytics platforms (50%) and marketing attribution platforms (47%). How can businesses use this?Free to use now
The next level up
4. Nurturing your customersDid you know that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost? And that nurtured leads make 47% larger purchases than non-nurtured leads? It’s clear that if you nurture your leads they will grow into sales. But how do you do it? It starts with executing a marketing funnel, which can be achieved by using a marketing automation system. Here’s a great example of how not to do it vs. how you should be doing it:
How can businesses use this?
5. Artificial intelligence & machine learningArtificial Intelligence (AI) is the broader concept of machines being able to carry out tasks in a way we would consider “smart”. Whereas Machine Learning (ML) is a current application of AI based around the idea that we should really just be able to give machines access to data and let them learn for themselves. As the customer journey becomes more complex, across multiple touch points, the importance of knowing your data rises.How can businesses use this?Want to use AI and ML to your business’ advantage? Remember, personalisation equals a better customer experience. Here’s a few examples of some great AI and ML capabilities with personalisation at the core:
Want to take your business to the next level online? Have a chat to Bang Digital today about implementing some of these trends in your own digital strategy.