“For the 2019 Report, we have drilled down even further to provide industry specific results and recommendations.”
- Renae Lunjevich, Managing Director Bang Digital, the driving force behind the development and sharing of the annual Report.
“Despite 98.4% of the respondents engaging in social media marketing, only 4.7% said that they were getting the best results through this method – indicating that there is still a lot of work to be done in effective social media marketing. Another interesting shift in the WA market was email marketing – this had grown in popularity amongst respondents to the second most preferred method of marketing, demonstrating the importance of maintaining an up-to-date email database of customers to be effective.”
Lunjevich said the Report was a very useful tool for businesses to benchmark themselves against their competitors.
“Each year this Report grows in popularity, as does the buzz of excitement from my team who are compiling and interpreting the data received. It is a great way for us to keep our finger on the pulse as to what the WA marketplace is up to. We encourage all businesses to make the most out of this tool when considering their digital marketing strategies and spend.”
132 businesses participated in the creation of the 2019 WA Digital Marketing Report, with responses coming from business owners, senior executives and marketing professionals.
It has been a busy few months for Bang Digital. In December 2018 they were awarded a Google Premier Partner award for AUS/NZ region in the Display Innovation Category. To be part of the Premier Partner Awards, entrants have to first become a Google Partner and earn the coveted Premier Partner status. This is Google’s elite programme for agencies, designed to give them the tools and support they need to help their clients succeed with Google Ads.
Download your FREE copy of the 2019 WA Digital Marketing Report below.