With the digital world constantly changing, Facebook and social media platforms alike are discovering more ways to keep users within their platforms longer and build a better user experience while also capturing invaluable data for marketers. Launched in late 2015, Facebook lead generation adverts have really taken off and found their place in the market this year. Lead generation adverts, more affectionately known as lead gen ads, make forms simple for Facebook users and more valuable for businesses. By clicking a lead gen ad, potential customers will see a form that’s filled with information they have already shared with Facebook – such as their name, email address, phone number, postcode etc. With a whole new world of lead generation, remarketing and data now available, here’s what you need to know to start making lead gen ads work for your business.Benefits of Facebook Lead Gen AdsUser Friendly You might be asking yourself why capturing the details of your potential customers within Facebook would be more effective than sending people direct to your website? It’s quite simple – convenience.People are spending more and more time on their mobile devices and even more time specifically on social media apps, and the thought of having to leave said app to seek more information or complete a form can deter people completely. Lead gen ads are user friendly meaning that people don’t need to actually leave Facebook to submit their details. One click of a button and back to scrolling between cat videos, baby photos and memes they will go! CustomisableFacebook lead gen ads are customisable, to a certain extent. As with all Facebook advertising, the usual restrictions apply. Colours, fonts and call-to-actions are still limited, however there are several editable options with lead forms that allow you to get the most from your data.