So far, 2018 has been the year of Google updates and the search engine titan has now added one more to its growing list. It recently announced that it will be launching its latest algorithm update - that they’re calling the “Speed Update” - which will affect website rankings on mobile devices.Starting from July, Google will be re-indexing sites based on their mobile speed performance, therefore it’s important that you measure and optimise your mobile site speed to maintain your rankings on mobile search. This means you have only a few short months to prepare your web pages before you start seeing a drop in your rankings. Continue reading to find out what you can do to stop this.
Page speed became a ranking factor back in April 2010, but it was focused on desktop searches only. Now in 2018 and beyond, page speed will also become a ranking factor in mobile searches. Google will be looking at how fast your mobile pages are and use that as a signal to rank your site in mobile search. However, it will only impact a small percentage of queries with the pages that “deliver the slowest experiences to users” to be the ones impacted by this update. It’s also important to keep in mind that the update will apply the same standard to all pages, regardless of the technology used to build the page.
If you think about it, it make sense for page speed to be mobile-dependent and not just desktop-dependent, especially with the dramatic increase in mobile Internet users. With 58% of all searches in Google now completed from a mobile device, it has become the preferred method for searching. People want to be able to find answers to their questions as fast as possible. In fact, studies show that people really care about the speed of a page with 53% of mobile users abandoning a site that takes longer than 3 seconds to load. This is putting more pressure on businesses to optimise their page speed to ensure they don’t fall prey to this trend.Prior to the “Speed Update”, having a really fast desktop web page but a really slow mobile version wouldn’t affect your mobile rankings. But once the update takes place in July, this could be a determining factor in your ranking. So it’s important to get your site ready for when it’s rolled out.
While Google has stated that their update will only affect “the slowest of the slow”, it’s still a good opportunity to make sure your mobile site speed is optimised and performing to the best of its ability. And that’s where we come in.Let Bang Digital help you optimise your mobile site speed. Our team of digital marketing specialists can help you develop a mobile site that’s not only fully functional, but contains all the features necessary to ensure it’s ‘search engine friendly’ - including fast site speed and page load time.We deliver a holistic approach when looking at web design and understand that a high quality website is critical to the success of future online marketing efforts. So let us review your mobile site with some of the very best web development techniques designed specifically to optimise your mobile site speed.Have a chat to the Bang Digital team today about optimising your mobile site speed before the changes kick in.