One of the biggest benefits of digital marketing over traditional media is the complex and thorough tracking it allows. Knowing where your customers come from, how they behave and what advertising gets conversions means that you can get more from your online activity and the time and money you invest into it.
For most businesses Google Analytics is a sufficient tracking tool, providing more than enough of the information needed for meaningful campaign feedback and optimisation. Google Analytics is simple and requires the placement of a small piece of code across each page of your site, it is such a simple tool to use and makes the tracking of your site's success easy, which is great as tracking effectively is more important than ever in the digital landscape.
Without tracking on a website we'd have no indication of how well different aspects of a digital strategy are working. Tracking lets you know exactly how many sessions and visitors you've had, how people navigated through the site, where they came from and how many converted. Plus much more.Properly utilised tracking allows you to make smarter business decisions based on facts; a more scientific approach than choosing marketing platforms based on 'gut instinct' or popularity.
To discuss how GTM could benefit your company or to access the codes currently active on your site to pass on to developers you can get in touch with the team at Bang here or give us a call on (08) 9328 7000.