As we all know, SEO is a vital component of any business’ website and is crucial in order to be visible to any potential clients when searching for products or services that are relative to your business. The difference between having a good SEO ranking and not, is the difference between being seen or being invisible.
However, SEO can be difficult to execute effectively because there are several ranking factors involved in generating high organic search results. SEO comprises three main activities. The purpose of these activities is to influence a site’s ranking on Google so that, for relevant search queries, it appears as high as possible in the search engine results page (SERP). These activities are: Technical SEO, On-page optimization and Backlink Building. Backlink building is the most important and often most overlooked aspect of SEO.
So, what a backlink? In this blog we will discuss what backlinks are, why there is a need for link building and why it is so crucial for improving SEO performance.
In a nutshell, link building is the act of requesting that other publishers or websites include your brand’s link on their site, increasing the number and quality of inbound links to a webpage. To put it in simple terms, search engines consider back links recommendations to your site. The more people/businesses recommend your site through external links on their site, the more trustworthy search engines will think your site is!
Essentially, backlinks act as a vote of trust. The more high-quality backlinks your website has, the more likely it will earn higher rankings.
As Google’s algorithms are extremely complex and ever evolving, backlinks remain a vital factor in how search engines determine which sites to rank for respective keywords. Link building is so important as they signal that your site is a quality resource, worthy of citation. However, not all links are created equal - website/link quality is crucial. For example, a link from a website like Webflow will have a greater impact than a link from a small or newly-built site. You should only focus on earning links from websites with a higher domain authority than your site with a decent amount of backlinks. Tools like SEMRush will easily pull data for you to identify these sites.
As search engines place a lot of value on backlinks, it is basically impossible to rank well without acquiring backlinks in some way. If search engines were to strictly use the number of backlinks, sites with a thousand links from only one referring domain would dominate the web.
A case study from Backlinko also confirmed the direct correlation between rankings and the number of referring domains. Link building strategies are crucial to build organic traffic and turn leads into qualified customers.
It is evident that the more websites that refer back to you help the algorithms see that your source is trustworthy and has valuable information - resulting in a higher SEO ranking.
Link building can help increase website traffic through things like referral traffic. Basically, referral traffic when users come to your website from another site without searching for your brand on search engines. A good link from a respected website can boost your traffic, and if the site is relevant to yours, the chances are that the traffic onto your website will also be relevant and can lead to increased conversion rates or even sales.
Good quality link building can help boost and build your brand by establishing who you are as a business in your niche. There are multiple different ways of doing this, such as guest blogging and content creation which shows users the expertise of your business and can really make a difference for your brand.
Backlinks play a major ranking factor in SEO. Although it is simple as a hyperlink from one website to another, it shows Google and other search engines that your content is informative, helpful, and worth showing to its users.
In Google’s own words: “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”
If you are interested to find out more about how link building can improve your SEO performance, get in touch with us today >>