Google AdWords or Radio, Newspapers, TV, Magazine advertising? It's fast becoming the talking point of any business trying to grow; how do you reach those elusive new clients or customers?Compared to traditional advertising, online marketing is more precise and controllable. Impressions and clicks are tracked, sales are recorded and attributed, and conversions are calculated – thus giving companies proof that their advertising dollar is working.If you haven’t already been using Google AdWords, here is why you should use it to complement your overall marketing campaign.
AdWords allows your ads to appear exactly when and where people are searching for a solution, these consumers are usually looking for someone to solve the problem they are facing. Traditional advertising like magazine, billboard or TV advertising reaches people when they have other things on their mind, it's more likely an audience will engage selective perception and ignore the message this way.
AdWords has very specific targeting across campaigns which enables you to reach the people that you know are most likely to take action with your company. Targeting options include location, device, language, time of day/week and demographics. This means advertising can reach people at the most relevant times and mitigate budget wastage that occurs with traditional adverts that target a broad range of people, most of which are irrelevant to your company.
The size of your spend isn’t the only thing that determines AdRank. Quality ads that audiences find relevant give you a better quality score and improves AdRank even where the keyword bid isn’t the highest. Quality Scores are generated by bid, click through rate, landing page and keyword. Lower bids and increased AdRank will increase your ROI.Unlike other advertising media, with Google AdWords you can dip your toe in the water and spend a little to see what works best for your campaigns before investing.
AdWords tracking is highly sophisticated and offers a wealth of valuable data. Linking Google Analytics with AdWords takes the measurability of this tool to another level, where traditional media offer previous circulation or impression figures, Google AdWords offers exact figures. Specific figures give you something to guide future decisions and allow you to see what changes have worked and what hasn’t.
While there is no argument that SEO is important, the downside to this method is that it can take time to see results. The debate surrounding the best way to implement SEO strategies offers conflicting opinions. AdWords is a straightforward system that can be learnt – there is no crash course for deploying SEO perfectly like there is AdWords. Much like a traditional medium, SEO has a long lead time that you have no control over.
Google is where the majority of people are searching for your product and where your competitors have shown up to sell to them. Ignoring this fact takes you out of the game and your sales will suffer. Potential customers won’t be deciding against buying from you, they won’t know you are an option because you aren’t where they are looking.Navigating AdWords without experience is a stressful and time-consuming experience that is largely based on guess work. By enlisting a Google professional to take control of the AdWords account and campaigns, you will begin to see rewards without the hassle.At Bang Online we are a Google Adwords Certified Partner, and have the access to advanced training from Google which means that we can implement the very latest and advanced best practice techniques, so that you get the most out of your advertising spend.Get in touch with the Bang Online team today if you want to learn more about what we can do for your company on Google Adwords.