What does this mean for my targeted ads?So where are Facebook getting this data in the first place? Time for a little Facebook history lesson...Facebook gathers their data from websites and apps outside of the platform and we then use it to put the right messaging in front of the right people by serving them a highly targeted ad. In the spirit of transparency, the ‘clear history’ tool will now show users a list of apps and websites they have visited that employ Facebook business tools like the Facebook Pixel, SDK and API. Brands use this pixel (which is essentially a computer code) to tag a user when he or she visits their website - and then hits them with an ad when they’re back on Facebook (i.e. remarketing). So if people start clearing their pixel, they won’t be accessible that way again, unless they visit the website again and rebuild their history - putting our ads in jeopardy. But it’s not the end of the world. Why? Because we need to start re-thinking this new update. Protecting people’s information and our ads aren’t at odds - we can do both!Here’s how:
How Bang Digital’s social media team can helpA few months is not far away. So as we move forward into this new era of Facebook, marketers must reconsider how we connect with our audiences - both on and off the platform. This tool and other eminent privacy updates need to be taken into consideration when planning strategies in this second half of the year. And Bang Digital can help.Our social media marketing team have the experience and expertise in putting together organic and advertising strategies across a wide range of social media platforms including Facebook.We stay on top of the cutting edge and are always thinking of ways to take your digital marketing to the next level. We take these updates into consideration when putting together your strategy and are always thinking about the social media marketing process holistically. By staying nimble, your social media works smarter, not harder and you can see long-term success on this ever-changing platform.Bang Digital want to help. Let us take the hard work out of staying on top of these social updates for you by applying them accordingly to your strategies. Contact us today.