DFES works in the WA community, performing a critical role coordinating emergency services for a range of natural disasters and emergency incidents threatening life and property.
The objective of the digital strategy was to ensure at-risk members of the community were prepared prior to an emergency event leading up to and during the Cyclone, Bushfire and Storm seasons in WA. Then to enable the community to find alerts and warnings in their area.
Digital strategy services
- Facebook advertising
- Email marketing
- Google Ads (Display)
200% increase in sessions driven to the target landing page by campaign activity
389% increase in completions of a Bushfire Preparedness survey
634% increase in Bushfire Plan downloads
Total campaign reach of 9,375,855 users