Factory Direct as a business had experienced challenges under previous ownership and had seen a steady decline in sales.
Bang Digital was engaged to provide not only a lead generation strategy, but a comprehensive sales and lead management system to identify the weak points in the business, and reach the sales targets required for the business to prosper.
We took a staggered approach to success to ensure that we could consistently improve over time during the learning phase. This included:
- CRM set up and lead workflow development including data field and sales process mapping.
- Marketing automation implementation.
- Google Ads and social advertising campaigns that focused on high-value keyword selection for Google Ads.
- Website redesign and SEO.
85% increase in lead delivery
75% increase in revenue
59% increase in website conversion rate
53% increase in appointment to sale conversion rate