Case study:

Factory Direct

Client overview

Factory Direct as a business had experienced challenges under previous ownership and had seen a steady decline in sales.

Bang Digital was engaged to provide not only a lead generation strategy, but a comprehensive sales and lead management system to identify the weak points in the business, and reach the sales targets required for the business to prosper.


We took a staggered approach to success to ensure that we could consistently improve over time during the learning phase. This included:

  • CRM set up and lead workflow development including data field and sales process mapping.
  • Marketing automation implementation.
  • Google Ads and social advertising campaigns that focused on high-value keyword selection for Google Ads.
  • Website redesign and SEO.
Factory Direct case study image

Campaign results


85% increase in lead delivery


75% increase in revenue


59% increase in website conversion rate


53% increase in appointment to sale conversion rate