Case study:

Kailis Pearls

Client overview

Kailis position themselves as a luxury, aspirational jewellery brand. A family business at heart, they are fiercely proud of their WA heritage and have a rich and romantic history as one of the first pearl farms in Broome. The key objectives of its digital strategy are as follows:

  • Generating brand awareness
  • Driving online sales
  • Converting abandoned cart customers


  • SEO
  • 1 month Facebook Campaign - Advertising and Remarketing
  • Ongoing strategic advice

Campaign results


organic traffic drove 72% of all website visits


organic traffic was responsible for 61% of online transactions


online transactions increased by 70%


achieved a conversion rate of 15%