Case study:

Cancer Council WA

Background

Cancer Council is the only charity in Australia to work across every area of every cancer, from research to prevention and support. They help people from the point of diagnosis through treatment and wellbeing after cancer.

Challenge

As an NFP organisation Cancer Council WA relies on community support to continue this work. That’s why maintaining a strong online presence is crucial for CCWA. So to help them achieve this, in 2017 they partnered with Bang Digital to look after their SEO and Google Ads activity.

KPIs

To drive donations and fundraising initiatives through always on and campaign strategies.

Approach

We utilise digital technologies such as search engine optimisation and Google Ads to ensure they have a consistent and always on presence that drives awareness and meets donation driving goals. We also use campaign-specific activity such as YouTube, Facebook advertising, Instagram advertising and Google display to drive campaign interactions and reach specific campaign targets.

case-study-ccancer council wa

Campaign results

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50.84% increase in donations

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115.38% more donations from organic traffic

 

 

Position 1 ranking for 'cancer donations' on Google

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Google Ads increased donations by 66.67%

What the client says...

"We have always found Steph and the team at Bang Digital to be great listeners with what our needs are, with impeccable customer service and professionalism, every piece of work undertaken by the Bang team to date has been done with the utmost care and appreciation for us achieving our goals. The team consistently look to optimise our campaigns and approach each and every one with creativity and high attention to detail. We can’t speak highly enough of the team at Bang and their work ethos"

Mish Sequeira, CCWA Campaigns Coordinator