Case study:

Mermade Hair

Background

Mermade Hair was born when founder Tara Simich identified a gap in the market for a hair tool that creates big, beautiful barrel waves with minimal effort.

Challenge

To take Mermade Hair to market, build awareness and increase online sales of the product.

KPIs

  • To achieve the agreed cost per sale for each channel (Google Ads and Social)
  • To build awareness and demand for the product within the target market

Approach

There is a very strong PR and Influencer strategy in place, and we have complemented this through a highly targeted paid social strategy that reaches a range of audiences including those who have visited the website but not converted, abandoned carts, and we have also built lookalike audiences based on the database.

Additionally, when Influencers post about the product we boost it to an audience of those most likely to resonate with that particular Influencer - For example, Sofia Richie and celebrity / Kardashian interests.

Results

Since Mermade Hair was launched in August 2019 the product has sold out multiple times, and is now being launched globally along with being stocked in major retailers across Australia.

case-study-mermade hair

Campaign results

%

Paid campaigns achieved an eCommerce conversion rate of over 6%

$

Google Ads cost per sale of under $3

M

Social activity has generated 3,233,003 impressions

What the client says...

"We love how Bang has helped accelerate Mermade Hair. Customers always say to us that they see us everywhere - we attribute this to the campaign Bang has created. "

Tara Simich, The Jungle Body & Mermade Hair founder