Case study:

Silver Chain

Background

Silver Chain is a leading provider of in-home health and aged care in Western Australia and South Australia. They provide the most comprehensive range of health and wellbeing support, from basic care all the way to Hospital in the Home.

Challenge

Silver Chain engaged Bang Digital to redefine their search engine optimisation (SEO) and Google Ads (SEM) strategies to ensure that they maintain a solid market position, and continue to grow with their business.

KPIs

To improve their overall digital presence and campaign performance, for their business as usual activity.

Approach

We work in partnership with the Silver Chain DIgital Experience team, and meet with them monthly to ensure that our strategies continually align and adjust to the overall business strategy and digital platforms.

case-study-silver chain

Campaign results

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24% year on year increase of Organic traffic

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Year to year increase in Organic conversions by 24%

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Year on year increase in Google Ads traffic of 30%

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Conversions from Google Ads increased by 74% year on year

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Google Ad Grants saw an increase in conversions of 182%