Case study:

St John Ambulance WA

St John Ambulance has been serving the Western Australian community for over 100 years. St John Ambulance are a community based organisation with their primary role being to teach first aid and to care for the sick and injured.

St John Ambulance’s digital marketing strategy goal is to increase the volume of first aid course enrolments with the ultimate goal of educating the WA community.

St John Ambulance have been a client of Bang Digital for the past 9 years, and currently engage Bang Digital to provide a number of services including:

Digital strategy services

  • Search engine optimisation
  • Search engine marketing
  • Social media marketing
  • Email marketing
  • Microsite and landing page development
  • Analytics tracking and advanced reporting services
St. John Ambulance WA

Campaign results


Increased online course enrolments by 96%


Increased overall website traffic by 69%


Increased online course enrolment conversion rate by 15%


Position 1 ranking for "first aid training" and "first aid courses" keyword in GOOGLE

What the client says...

"St John Ambulance has been working with Bang Digital for a number of years now on our digital marketing strategy. The team at Bang are professional, knowledgeable and overall service and turnaround times are excellent. The time that the team spends getting to know our business and our goals in order to make appropriate recommendations is fantastic. We are always impressed with Bang's proactivity and value that they keep us up to date with the latest digital marketing tools and practices"

Melissa Gregory, Marketing Manager - St John Ambulance Western Australia

St. John Ambulance WA