Case study:

St John Ambulance WA

Background

St John WA are a leading training and health provider, with an award winning approach to their marketing and advertising strategy.

Challenge

We were initially engaged by St John WA in 2007 to assist them with the growth of first aid course enrollments through the digital environment, with the ultimate goal of educating the WA community. We worked in partnership with St John WA until 2019.

KPIs

  • Establish St John WA as the leading provider of first aid training in WA
  • Dramatically increase online course enrolments through structured digital campaigns

Approach

Bang Digital saw the immediate opportunity in establishing a strong search engine optimisation (SEO) and Google Ads strategy to drive targeted traffic to the site. This was supported by an email marketing strategy that reengaged renewal opportunities, as well as driving new acquisition and cross-sell of courses.

St. John Ambulance WA

Campaign results

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Increased online course enrolments by 96%

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Increased overall website traffic by 69%

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Increased online course enrolment conversion rate by 15%

st

Position 1 ranking for "first aid training" and "first aid courses" keyword in GOOGLE

What the client says...

"The team at Bang are professional, knowledgeable and overall service and turnaround times are excellent. The time that the team spends getting to know our business and our goals in order to make appropriate recommendations is fantastic. We are always impressed with Bang's proactivity and value that they keep us up to date with the latest digital marketing tools and practices"

Melissa Gregory, Marketing Manager of St John Ambulance Western Australia

What the client says...

"St John Ambulance has been working with Bang Digital for a number of years now on our digital marketing strategy. The team at Bang are professional, knowledgeable and overall service and turnaround times are excellent. The time that the team spends getting to know our business and our goals in order to make appropriate recommendations is fantastic. We are always impressed with Bang's proactivity and value that they keep us up to date with the latest digital marketing tools and practices"

Melissa Gregory, Marketing Manager - St John Ambulance Western Australia

St. John Ambulance WA