Case study:

WesTrac

As one of the largest authorised Caterpillar dealers in the world, WesTrac provides customers with a wide array of machinery as well as a comprehensive whole-of-life management solution designed to make owning and operating equipment as easy, profitable and safe as possible – from selection and finance through to maintenance and resale. WesTrac employs over 3,000 staff nationally.

WesTrac has been a client of Bang Digital’s for the past 8 years, and currently engage Bang Digital to provide a number of services including:

  • Overall digital marketing strategy
  • Search engine optimisation
  • Search engine marketing
  • Email marketing
  • Microsite and landing page development

Campaign results

Search activity contributes to 68% of overall site traffic
Increased the lead conversion rate by 38%
Increased lead through the site by 30%
"Cat parts" ranks 1st in Google, above the Cat website