Case study:

WesTrac

As one of the largest authorised Caterpillar dealers in the world, WesTrac provides customers with a wide array of machinery as well as a comprehensive whole-of-life management solution designed to make owning and operating equipment as easy, profitable and safe as possible – from selection and finance through to maintenance and resale. WesTrac employs over 3,000 staff nationally.

WesTrac has been a client of Bang Digital’s for the past 8 years, and currently engage Bang Digital to provide a number of services including:

  • Overall digital marketing strategy
  • Search engine optimisation
  • Search engine marketing
  • Email marketing
  • Microsite and landing page development
Westrac

Campaign results

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Search activity contributes to 68% of overall site traffic

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Increased the lead conversion rate by 38%

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Increased lead through the site by 30%

st

"CAT Parts" ranks 1st in Google, above the CAT website