Google AdWords & Search Engine Marketing
Own the words that define your business. Do the job right and get the winners of the 2018 Google Premier Partner Display Innovation award to help you take control of the search engines.
Get to the top of Google
Want to maximise your conversions and see a higher return? Google AdWords is one of the fastest and most targeted options to advertise your business, but only if you set up and manage your campaigns correctly.
Google AdWords advertising differs to SEO in that it drives immediate traffic. With Google AdWords it is all about instant gratification. It allows you to target your marketing message precisely to the keyword being searched and direct traffic deep into your site to the exact page.
For long term results, you need to understand how to drive qualified leads and get the most out of your advertising budgets, starting with your audience. With Google AdWords, you can target your market with pinpoint accuracy – location, time of day, demographic, keywords and the page you land on can all be customised. Then, with Google AdWords extensions, you can integrate imagery, offers, locations, site links and click to call buttons to really make your advert stand out in the crowd.
And the best part is that it is all highly measurable. We can see what keywords are delivering leads/sales and for what cost. That way, as your campaigns grow and evolve our search team will assure your keywords list does too.
Before we launch your AdWords campaign we need to put together an implementation plan. Who are we targeting? What products should we focus on? Where should we direct them to? The implementation process is comprised of 3 elements:
- Keyword research: We research the keywords that people are searching for right now. These keywords will be a combination of large search volumes (general) and low search volumes (longtail) to ensure a good mix of high and low cost keywords.
- Ad campaign strategy: The strategy is what makes our service unique. Setting geographical targets, using ad extensions and applying budget strategies is part of what we provide that makes our campaigns work so well.
- Landing page analysis: We review the specific landing pages your campaign will be directed to and ensure that these landing pages assist with achieving your objectives. If we think there is an opportunity for improvement, we will provide this feedback to you.
Competitors, seasonal shifts, shifts within your strategy focus, and budgets will all affect your campaigns on a regular basis. Ongoing optimisation allows us to react quickly, improving your campaign results week on week to ensure we meet targets and drive a positive ROI. We focus on high quality traffic that converts into your objectives be it leads, sales or downloads.
We report on all of this monthly through a customised online reporting dashboard. This way, you can easily see your monthly results and compare these month to month or year to year.
Choose a Google Premier Partner
Bang Digital is a Google Premier Partner. This is Google’s elite programme for agencies, designed to give them the tools and support they need to help their clients succeed with AdWords.
To become a Google Partner, one or more individuals within the agency must have been to Google University and passed their Google exams – yes, there is such a thing! This means we have exclusive access to a Google Account Manager who we can chat to when things go wrong and get insider knowledge on the latest technologies.
By working with a Premier Partner like Bang Digital, your business gets access to the very latest digital best practice and the peace of mind that your business (and budget) is in safe hands. Because at the end of the day, if you are going to trust your hard earned advertising budget with an agency, then shouldn’t it be with an accredited agency that Google is happy to call a partner?
What we can do to help you grow
The Google Display Network reaches 90% of Internet users worldwide. Leveraging the GDN, you can reach hundred of millions of users each day as they browse the web through AdWords display ads. With specialised options for targeting, keywords, demographics and remarketing, you can encourage customers to notice your brand, consider your offerings and take action.
Remarketing lets you show ads to people who have visited your website or used your mobile app. Remarketing campaign management determines the highest value audience segments of users who have been to your site and which people are most likely to come back and complete a desired conversion action. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.
With Google Shopping, your business is given a compelling format to promote your online business and local inventory, boost traffic to your website and find better qualified leads. Your ads appear on Google and around the web, showing users a photo of your product, title, price, store name and more. This gives users a stronger sense of the product you are selling before they click on the ad, which will help you sell more product while increasing your profit margins.