UX and CRO

In digital, creating an effective campaign to attract prospective customers is only half the battle.

You could have the best marketing campaign creative, messaging and targeting in the world but if your audience hits your website or landing page and has a poor experience then they will be lost, likely forever.

Enter conversion rate optimisation.

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Conversion rate optimisation

Deliver an outstanding customer experience

What is conversion rate optimisation?

Conversion rate optimisation (CRO) is the process of reviewing different data sources to identify friction points on your website that might be preventing visitors from converting. These could be across a number of areas:

  • Copywriting - the copy isn’t effective
  • Imagery - the images add no value
  • Design & functionality - the site is hard to use
  • Performance - the site is slow to load

From there, we develop hypotheses as to how the friction points could be addressed and then will run tests to determine the best way to improve the conversion rate, then deploying the winner.

Sounds scientific? Yeah it kinda is. But that's how we like it.

One of the great things about CRO is that it is an objective approach to improving your website performance to make it easier for visitors to use and more likely to convert into customers.

So what is UX?

When we talk about UX (user experience) we are referring to how easy it is for users to navigate your site and find what they were looking for, whether that was to read an article or buy a product.

As a part of a CRO review we will look at the UX of a site from all angles (and devices) to see if there are any issues preventing conversion, and identify opportunities to implement best practices to turn an average user experience into a great one.

User experience testing

Beyond incorporating UX principles into our CRO reviews, we ensure that we make the most of user testing across our clients sites.

This includes UX incorporating testing techniques such as:

  • Card sorting
  • Tree testing
  • User testing

Conversion rate optimisation

Once we have conducted a CRO review and identified testing opportunities we will use either AB or multivariate tests to determine which variation converts the best.

The tests are developed using platforms like Google Optimize or VWO meaning no code changes are required on your site.

Once a winner is identified we can implement the changes straight away and you will see the conversion rate go up.

UX and CRO


Got questions? Well we have answers! If you are still a little confused or would like to discuss some options with our team, feel free to get in touch.

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What is SEO?

Search Engine Optimisation is a multi-step process with the aim of increasing the quality and quantity of organic, or unpaid traffic to a website. This is achieved by increasing the websites or web pages visibility on a search engine results page.

What does SEO stand for?

SEO is the abbreviation for Search Engine Optimisation.

Do I need SEO?

SEO used to be optional, but with business shifting more and more to the digital landscape it has become a key component to outperforming competitors.

What is User Experience and does it matter with SEO?

Search engines are becoming more intelligent and are focusing not only on SEO optimisation but how people are interacting with and using your site (User Experience). Having an optimised website that is also human-focused matters and should be part of any web sites strategy.

What is On-Page SEO?

On-Page SEO focuses on optimising individual pages with the goal of increasing relevant traffic and higher rankings in search results. This can include, but not limited to, work such as creating and updating content and HTML Source code updates.

What is Off-Page SEO?

Off-Page SEO involves activities completed away from your website that help to increase page ranking in search results. This can include link building, social networking and brand mentions.

What is Technical SEO?

Technical SEO refers to website and server optimisations that help search engine spiders crawl and index your site. Effective Technical SEO’s main goal is to help improve organic rankings and drive traffic to a website.

Where do I start with my SEO Strategy?

SEO can be a long and daunting process full of keyword research, technical optimisation and audits. Take the pain out of appearing at the top of search results and contact us today to see how we can help.

How much does SEO Cost?

At Bang, we believe no customer journey is exactly the same, and neither are our clients. We work with your team to identify where we can help with sustainable, long term business growth. Once we can establish this information we can advise on the cost of SEO for your business.

How long will I be locked in?

We’re confident in the work we do and believe you will love working with us and this is why we offer No Lock-In contracts.