Adding a brand awareness campaign to your overall digital strategy is vital to building a top of the funnel audience. Brand awareness campaigns developed through clever channel strategies and creative help build your engaged audience, allowing you to drive highly qualified leads and sales through your lead generation strategy.
Brand strategies used to be reserved for the likes of above the line activities such as radio and TV. Now we can use creative across platforms such as YouTube, Facebook and Instagram to communicate the brand story, and use clever technology to build the narrative as the individual moves down the funnel to engagement.
Planning out the media channels is a critical part of the brand awareness campaign. Understanding where your audiences are most likely to reside, and how they use these platforms, is an important part of the process.
When developing a media plan, using audience mapping through a customer journey plan allows you to identify the unique segments you want to engage, building an audience that can later be converted through your direct lead generation strategy.
It's important to develop creative that is native to the media channel of choice. Simply repurposing a TV advert for YouTube or social media doesn't deliver strong results. Considering how to build the story arc using both short creative bursts, and technology to deliver the next in sequence, ensures that you get the best out of that channel.
The opportunity to use engagement to change the creative narrative allows the story arc to develop over time in a way that is individual to the potential customer. Harness the true power of these platforms to deliver outstanding results.
We have partnered with some amazing brands, both Perth based and globally, to help them achieve their unique objectives. We work across their entire digital strategy to ensure that every step of the digital journey is clearly identified and optimised. See our case studies for examples of the results we have achieved in partnership with these clients.
Got questions? Well we have answers! If you are still a little confused or would like to discuss some options with our team, feel free to get in touch.
Search Engine Optimisation is a multi-step process with the aim of increasing the quality and quantity of organic, or unpaid traffic to a website. This is achieved by increasing the websites or web pages visibility on a search engine results page.
SEO is the abbreviation for Search Engine Optimisation.
SEO used to be optional, but with business shifting more and more to the digital landscape it has become a key component to outperforming competitors.
Search engines are becoming more intelligent and are focusing not only on SEO optimisation but how people are interacting with and using your site (User Experience). Having an optimised website that is also human-focused matters and should be part of any web sites strategy.
On-Page SEO focuses on optimising individual pages with the goal of increasing relevant traffic and higher rankings in search results. This can include, but not limited to, work such as creating and updating content and HTML Source code updates.
Off-Page SEO involves activities completed away from your website that help to increase page ranking in search results. This can include link building, social networking and brand mentions.
Technical SEO refers to website and server optimisations that help search engine spiders crawl and index your site. Effective Technical SEO’s main goal is to help improve organic rankings and drive traffic to a website.
SEO can be a long and daunting process full of keyword research, technical optimisation and audits. Take the pain out of appearing at the top of search results and contact us today to see how we can help.
At Bang, we believe no customer journey is exactly the same, and neither are our clients. We work with your team to identify where we can help with sustainable, long term business growth. Once we can establish this information we can advise on the cost of SEO for your business.
We’re confident in the work we do and believe you will love working with us and this is why we offer No Lock-In contracts.