Services

Social media

Successful social media marketing is not built on impressions. It is built on relationships. Developing a two way engagement strategy through social media organic and advertising strategies requires clever planning and thoughtful content and creative. Our social media team are experts in their field, and know how to create instant results in an ever evolving and growing platform.

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Organic and paid social campaigns

Build relationships through clever social campaigns

Never before in the history of digital marketing have we had access to tools that allow us to connect and influence such targeted audiences. From Facebook and Instagram, to TikTok and LinkedIn, social media campaigns have the ability to drive massive change for brands, grow new brands from the ground up, and deliver highly qualified leads and sales. 

All social media platforms offer organic posts as well as paid advertising so that you can achieve your digital marketing goals, whatever your budget.

Facebook

Did you know the average Australian spends nearly 10 hours a week on Facebook? That's a lot of time to make your business cut through the news feed and stand out from the crowd.

With Facebook organic and paid advertising, you can not only reach more people than ever before but you can now reach the right people. Whether your business is looking to build brand awareness, generate leads or create a sense of community, Facebook is the marketing tool you need to be using.

Instagram

With 9 million Aussies spending 7+ hours a week on Instagram, now's the time to build your community and improve your engagement through this popular and ever-evolving social media platform.

With 1 in 3 Instagram stories prompting your customer to respond and talk to you, buyer's are looking for inspiration through Instagram or researching products before they finally make the purchase decision.

LinkedIn

Want to reach out to other businesses, professionals and employees? LinkedIn is the social media platform that can help you achieve this, seamlessly. 

Marketing on LinkedIn helps you engage a community of professionals to drive actions that are relevant to your business. LinkedIn users are an educated audience who are way more likely to be experts in your field.

Pinterest

Pinterest is a great platform to visually inspire your audience and grow your business through both paid and organic. Whilst Pinterest doesn’t necessarily play a part in every marketing funnel, it’s a great awareness channel for many different industries, driving traffic to your website and converting browsers into buyers.

How we deliver winning strategies

Executing powerful social strategies requires well thought out foundations. The process we follow ensures we have full buy in from our clients before we get started. This includes:

  • Strategy - We work with the client to understand the business objectives and campaign KPIs to ensure their social media strategy aligns to these. This includes content pillars for organic social, and the technical plan for paid advertising.
  • Targeting - We use innovative targeting methods including audience expansion, custom audiences and lookalike audiences to best target your current customers, reach new customers and identify target markets that you are not yet considering.
  • Messaging - We develop messaging and content that converts, while still being true to your brand and key messaging across other platforms, both online and offline.
  • Creative - We work with the client or external agencies where necessary to develop eye-catching, thumb-stopping creative that stands out in the news feed.
  • Implementation - Implementation is more than just launching creative and messaging. Setting up bidding strategies, using pixels through Google Tag Manager, and developing your reports is all part of the implementation process. 
  • Optimisation and reporting - Staying on top of optimisation best practices is the key to continued success. We consistently analyse and implement industry best methods to improve your results, and provide recommendations based on the data we see to take your campaigns to the next level.
Social media

FAQs

Got questions? Well we have answers! If you are still a little confused or would like to discuss some options with our team, feel free to get in touch.

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What is SEO?

Search Engine Optimisation is a multi-step process with the aim of increasing the quality and quantity of organic, or unpaid traffic to a website. This is achieved by increasing the websites or web pages visibility on a search engine results page.

What does SEO stand for?

SEO is the abbreviation for Search Engine Optimisation.

Do I need SEO?

SEO used to be optional, but with business shifting more and more to the digital landscape it has become a key component to outperforming competitors.

What is User Experience and does it matter with SEO?

Search engines are becoming more intelligent and are focusing not only on SEO optimisation but how people are interacting with and using your site (User Experience). Having an optimised website that is also human-focused matters and should be part of any web sites strategy.

What is On-Page SEO?

On-Page SEO focuses on optimising individual pages with the goal of increasing relevant traffic and higher rankings in search results. This can include, but not limited to, work such as creating and updating content and HTML Source code updates.

What is Off-Page SEO?

Off-Page SEO involves activities completed away from your website that help to increase page ranking in search results. This can include link building, social networking and brand mentions.

What is Technical SEO?

Technical SEO refers to website and server optimisations that help search engine spiders crawl and index your site. Effective Technical SEO’s main goal is to help improve organic rankings and drive traffic to a website.

Where do I start with my SEO Strategy?

SEO can be a long and daunting process full of keyword research, technical optimisation and audits. Take the pain out of appearing at the top of search results and contact us today to see how we can help.

How much does SEO Cost?

At Bang, we believe no customer journey is exactly the same, and neither are our clients. We work with your team to identify where we can help with sustainable, long term business growth. Once we can establish this information we can advise on the cost of SEO for your business.

How long will I be locked in?

We’re confident in the work we do and believe you will love working with us and this is why we offer No Lock-In contracts.