Email marketing and automation
Build stronger customer relationships over time.
Email gives your business a direct way to stay connected with people who have already shown an interest in you. We plan and build campaigns around your customers, your goals and your data, combining relevant content with personalisation and automation.
Email that supports the whole customer relationship
Used well, email nurtures your database, encourages repeat purchases, supports new enquiries and grows the value of each customer over time. It can help at every stage: keeping your database informed, following up after an enquiry, welcoming a new customer, encouraging a second purchase or bringing an inactive customer back.
We'll identify the opportunities that matter most to your business, then plan the campaigns and automations to support them. Personalisation goes beyond adding a name: different content for new and existing customers, follow-up based on a product viewed, or a reminder about the service someone asked about.
We map the triggers, timing and content for each journey and test it before it goes live. We keep your list healthy with regular data cleaning and preference options, so campaigns stay relevant as your database grows.
We build and manage campaigns in Klaviyo, Mailchimp, Campaign Monitor and HubSpot, and measure email by the outcomes it supports: clicks, enquiries, bookings, purchases, repeat orders and revenue, not just opens.
Related services
See how we have helped other brands reach their goals.
Mermade Hair · Social media
6%
Ecommerce conversion rate in paid campaigns
Mermade Hair was born when founder Tara Simich identified a gap in the market for a hair tool that creates big, beautiful barrel waves with minimal effort. Our goal was to take Mermade Hair to market, build awareness and increase online sales of the product.
Bunny & Co. · Ecommerce
80%
increase in top-line revenue with continued growth
Bunny & Co. is an Australian-based ecommerce store selling a variety of soft toys, baby blankets and other baby gifts and accessories.
Three ways to use email marketing
Customer nurture campaigns
Stay in touch with your customer base through useful, relevant communication: product or service updates, helpful advice, company news, customer success stories or invitations to take the next step. We plan a consistent approach, so each campaign has a clear purpose.
Ecommerce lifecycle campaigns
Automated emails that respond to customer behaviour, from browsing to repeat purchase. Depending on your platform and data, these may include:
- Abandoned cart or browse follow-up
- Welcome and first-purchase journeys
- Post-purchase information and review requests
- Cross-sell and upsell recommendations
- Re-engagement and win-back campaigns
Lead follow-up and operational automation
Automated messages that acknowledge an enquiry, explain what happens next, share relevant information and help people book a call or meeting. Journeys can be tailored to the enquiry type and connected to your CRM or booking process where the systems support it.
How we work
Set the goal
We identify what email needs to achieve, such as more repeat purchases, stronger lead follow-up or better customer retention.
Review your audience and data
We look at your database, segments, platform setup and available customer information to identify useful opportunities.
Plan the campaigns and journeys
We decide what to send, who should receive it, what should trigger it and what the next step should be.
Build and test
We create the emails and automations, check the experience across devices and test the journey before it goes live.
Measure and improve
We review performance and refine timing, content, segments and next steps. We keep your list healthy with regular data cleaning and preference options.
Client reviews
What our clients say.
Such a pleasure working with Bang! We got some amazing results :) Highly recommend.
We have worked with the team at Bang for over 12 years and we are looking forward to working with them for many more years!
Working with Bang Digital has been a game-changer for our organisation. Their "always on" strategy has enhanced our digital presence, and we have seen remarkable results to date. The team is incredibly knowledgeable and proactive, always staying ahead of industry trends and ensuring we are well-informed. They are also easy to work with, consistently demonstrating professionalism and dedication to our success. Not only have they delivered outstanding results, but we have also learned a great deal from their expertise and insights. We couldn't be more pleased with our partnership with Bang Digital and look forward to continued success together.
FAQs
Questions about email marketing
Can you work with our existing email platform?
Yes. We work with Klaviyo, Mailchimp, Campaign Monitor and HubSpot. We'll review your current setup and recommend the most useful next steps.
Can you build automated email journeys?
Yes. We plan and build automated campaigns around customer actions, enquiry stages and business goals, depending on the data and systems available.
Can email marketing help increase customer lifetime value?
Email can help you maintain relationships, encourage repeat purchases and introduce customers to relevant products or services over time. We focus the strategy on the opportunities that make sense for your business.
Can email connect to our CRM?
Where the platforms support it, email campaigns and automations can use CRM data to make communication more relevant and support lead follow-up. See our CRM & automation service for broader CRM setup, integrations and workflow automation.
Let's create a brighter tomorrow
Make more of the relationships you've built.
Tell us what you want to achieve with email. We'll help you identify the campaigns and automations that could make the biggest difference.