Google Ads management
Reach the right customers, at the right time, with the right strategy.
Google Ads connects your business with potential customers at every stage of their buying journey. We combine strategy, audience insight, creative and performance data to build campaigns around your business objectives, from qualified leads to ecommerce sales and brand awareness.
The right Google Ads strategy starts with your business
Successful Google advertising isn't simply about generating clicks. It's about understanding your customers, choosing the right campaign strategy and turning your advertising investment into measurable business outcomes.
Not every business needs the same strategy. A professional services business may need to capture customers actively searching for a solution. An ecommerce retailer might benefit from showcasing products in Google Shopping. A business entering a new market may need to build awareness before customers know to search for it.
We start by understanding your business, your customers, your competitive landscape and what success looks like. Then we identify the right combination of campaigns for your budget, your customers' buying journey, existing demand and opportunities for growth.
Our focus is a strategy that delivers meaningful results, not running campaigns because the technology exists.
Google Ads campaign types
Each campaign type serves a different purpose. Knowing where each works best is the key to an effective strategy. Under each one is what it suits best.
Google Search Ads
Capture customers actively searching for your products or services. With strategic keyword targeting, strong ad copy and smart bidding, we put your business in front of people when they're showing intent.
- Lead generation
- Professional services and B2B
- Capturing existing demand
Performance Max
Performance Max uses Google's AI to run your ads across Search, Shopping, YouTube, Display, Discover, Gmail and Maps. We provide the strategic direction, conversion data and ongoing oversight that keep the automation working towards your business objectives.
- Ecommerce
- Lead generation
- Businesses with clear conversion goals
Demand Gen
Build awareness and interest before customers start searching. Demand Gen introduces your brand, products and services to relevant audiences through visual ads on YouTube, Discover and Gmail, influencing customers earlier in their buying journey.
- Brand awareness
- Product launches
- Creating demand in new or competitive markets
Google Shopping Ads
Show your products, with images and prices, to shoppers who are ready to buy. We connect your store to Google Merchant Center, optimise your product feed and structure campaigns through Standard Shopping or Performance Max.
- Ecommerce retailers
- Online stores
- Businesses selling physical products
YouTube advertising
Introduce your brand, demonstrate products and tell your story through video. We plan the audience targeting, creative messaging and objectives so video complements the rest of your advertising.
- Brand awareness
- Product demonstrations
- Storytelling and engagement
Remarketing and Display
Reconnect with people who have already visited your website or engaged with your brand, and extend your visibility beyond search with visual ads across websites and apps. Remarketing works inside your other campaigns rather than on its own.
- Longer buying journeys
- Ecommerce retailers
- Brand visibility
See how we have helped other brands reach their goals.
Destination Perth · Google Ads
17.5%
increase in website traffic
The Perth Region Tourism Organisation Inc. (PRTO), trading as Destination Perth, is the Perth region's peak destination marketing organisation responsible for promoting the city and surrounds as a desirable leisure destination.
Why the right campaign mix matters
Successful Google Ads strategies often use more than one campaign type. A service business might use Search to capture people looking for its services, while Demand Gen reaches people who aren't searching yet. An ecommerce retailer might combine Shopping and Performance Max, with remarketing to bring back previous browsers. A B2B business with a longer sales cycle might use Search for first enquiries and other campaigns to stay visible while buyers decide.
We consider how campaigns complement each other, allocating budget and refining strategy based on performance. The goal isn't to use every campaign type. It's to use the right combination to achieve your objectives.
Clicks and impressions don't tell the whole story, so we measure what matters: qualified enquiries, sales and the cost of winning a customer. We report through GA4, Looker Studio, AgencyAnalytics and CRM integrations, and where it helps, we connect advertising data with your CRM and sales information to understand lead quality beyond the first enquiry.
Bang Digital has been a Perth digital agency since 2007. As a Google Partner, our team maintains Google Ads expertise across a range of industries and objectives. We take the time to understand your business, build the right strategy and keep refining it based on performance.
Our approach to Google Ads management
Strategy and campaign planning
We assess your business objectives, target audiences, competitive environment, existing performance and available budgets to develop a tailored advertising strategy.
Campaign setup and implementation
From keyword research and campaign structure to audience targeting, creative development and conversion tracking, we build campaigns designed to support your objectives from the outset.
AI-powered optimisation with human oversight
Google's AI provides powerful automated bidding, targeting and optimisation. We combine it with human expertise, so campaign decisions are informed by commercial objectives, performance insights and an understanding of your customers.
Ongoing performance management
We continually review campaign performance, search terms, conversion data, creative effectiveness and budget allocation to identify opportunities for improvement.
Landing pages and conversion optimisation
Traffic is only part of the equation. We consider what happens after the click, including landing page relevance, website usability, messaging and conversion opportunities.
Client reviews
What our clients say.
Renae and the team at Bang are fantastic. They understand the pressures of business and the importance of a marketing partner who is not just another service provider. From our experience everyone at Bang Digital has been friendly, efficient and helpful. Their management and regular reporting keeps us on track so we can continue to do what we do best and look after our clients.
We have partnered with Bang Digital for a number of years servicing digital advertising for townhouse developments in Melbourne and Brisbane. They offer great service, consistently meet our targets, and stay within quite a challenging budget. I'd happily recommend them to anyone looking for good value and effective online advertising.
Highly professional digital marketing company, yet they do business in an informal and relaxed way, and in partnership with the customer. I am very pleased with the results we achieve with team Bang, as are the people I have referred to Bang.
The team at Bang Digital have been incredibly helpful and professional in setting up and managing our campaigns. They are a delight to work with and are happy to answer any questions to ensure quality advertising campaigns. I would highly recommend using their service!
Good digital partners are hard to find, and once you find a good one, you stick with them; this has been our experience with Bang. The team at Bang have been invaluable in helping us maximise our digital spend to reach our lead generation goals. They’re a great partner in all the right ways - they know when to push and when new tactics may need a little longer to percolate. Highly recommend.
Such a pleasure working with Bang! We got some amazing results :) Highly recommend.
We have worked with the team at Bang for over 12 years and we are looking forward to working with them for many more years!
BANG provide an informed and fresh approach to digital. Their team are prompt at responding to questions and offer the insight and detail we’ve been looking for.
FAQs
Questions about Google Ads
Which Google Ads campaign type is best for my business?
It depends on your business objectives, audience, budget and existing market demand. Google Search can be effective for capturing customers actively searching for your services, while Performance Max and Shopping may suit ecommerce businesses. Demand Gen and YouTube can help reach audiences earlier in the buying journey. We assess these factors before recommending the right campaign mix.
What's the difference between Google Search and Performance Max?
Search campaigns reach people searching for relevant keywords, with greater control over keyword targeting. Performance Max uses Google's AI to optimise advertising across multiple Google channels, using conversion goals, creative assets and audience signals. Both can be effective, and in some circumstances they work well together.
Should I use Google Search and Demand Gen together?
Potentially. Search is useful for capturing existing demand, while Demand Gen can create interest among audiences who aren't actively searching. Combining them can help you reach customers at different stages of their buying journey.
How much should I spend on Google Ads?
The right budget depends on your industry, competition, campaign objectives and the cost of reaching potential customers. We consider expected cost per click, conversion rates, customer acquisition costs and potential commercial returns when recommending a budget.
How long does Google Ads take to deliver results?
Google Ads can start generating traffic soon after campaigns launch, but consistent results generally need ongoing testing and optimisation. Performance depends on competition, budget, conversion tracking, campaign type and how well your website or landing pages convert.
Can Google Ads help generate qualified B2B leads?
Yes. Google Ads can be effective for B2B businesses, particularly where potential customers research products, services or solutions online. With targeted advertising, conversion tracking and CRM integration, we work towards improving lead quality rather than simply increasing enquiry volumes.
How do you measure Google Ads performance?
We use Google Ads conversion tracking, Google Analytics 4 and other reporting tools to monitor performance against agreed business objectives. Depending on your business, this may include enquiries, qualified leads, purchases, cost per acquisition, return on ad spend and other commercial measures.
Let's create a brighter tomorrow
Ready to make Google Ads work harder for your business?
Whether you're launching your first Google Ads campaign or improving an existing one, we'll help you find the opportunities that matter.