November 18, 2016

3 things every agency needs to remind themselves

November 18, 2016

3 things every agency needs to remind themselves

3 things every agency needs to remind themselves

On Friday the 14th of October, Bang Digital held a MasterClass on understanding how digital can align with their customer’s journey. Managing Director Renae Lunjevich and Operations Manager Freddy Hollow told the team how to go above and beyond for their clients, put themselves in the customer's shoes and create an online marketing strategy that makes it easy for the target audience to navigate the sales funnel.1. Ask your clients questionsThe staff were reminded that their clients success, is Bang Digital’s success and therefore their own personal success. This is why it is important to build relationships with clients by:

  • Asking questions and listening to their responses
  • Making clients feel understood by trying to see things from their perspective
  • Owning up to mistakes and offering a solution when things go wrong
  • Finding out the client's ‘pain points’ in their business and trying to ease them

Renae Lunjevich said though team members should use common sense to identify communication touch points, they shouldn’t assume to know every nuance of their clients industry. This is why it is important to ask clients plenty of questions as this can help to identify new markets and opportunities.2. Put yourself in the customer's shoesThe Managing Director and Operations Manager reminded the team staff to put customers first by:

  • Testing digital strategies from the consumer's point of view
  • Asking themselves what problems are being solved for consumers
  • Letting customers know what the next step is in the sales funnel
  • Eliminating unnecessary steps and ensuring the server is as fast as possible
  • Avoiding being too pushy or ‘salesy’

No-one wants to be sold to; people want to feel like they can make their own minds up. This means marketers need to help companies be there, be useful, be quick and help customers make their own decisions.To guide customers through the sales funnel and increase conversions, Bang Digital employees were instructed to make it easy for customers to compare products and services and access information via their mobile devices. It was conveyed that the team also shouldn’t forget to use call-to-actions as they help guide consumers through the sales funnel by making it clear what step they are moving on to. 3. Your marketing strategyRenae Lunjevich and Freddy Hollow reminded Bang Digital that the marketing objective of their clients always need to be front and centre. Some digital marketing opportunities include:

  • Piggybacking off a competitor's offline marketing tactics when consumers go to look them up on the internet
  • Monitoring review sites- they are often not given enough merit as customers don’t trust all the information a company gives them; they need to hear it from other people too
  • Collaborating with brand ambassadors and social media influencers
  • Using gut instinct, surveys and focus groups to understand what motivates customers
  • Reviewing the pathways to conversion with top conversion pathways through Google Analytics
  • Using a CRM solution to map digital pathways such as Sugarcrm, Salesforce or Hubspot, to see the journey consumers took through your marketing campaigns

Whatever marketing channels and tactics you choose to use; all advertisements should be useful, include our clients unique value proposition and be aligned with the client's overarching goals. At the Bang Digital Masterclass the Managers told the team that although a lot of importance is placed on goal conversions, it is important to understand that this is just the tip of the iceberg. It is equally important to understand why a consumer liked our clients page, made an online purchase or filled out a contact form. Our clients customers emotions and behaviours are just as important as geographic and demographic profiling.In order for an digital marketing agency to connect the right customers with a brand, they must see the part they play in the business, communicate well with clients, put customers first and make sure all campaigns are helpful to the target audience.