On July 1, 2023, Google bid farewell to the old version of Google Analytics, Universal Analytics (UA), and ushered in the new Google Analytics 4 (GA4). However, your precious UA data wasn't migrated to GA4, and it's scheduled for deletion in December 2023. Don't let your valuable insights slip away!
Take action now with our Google Universal Analytics Backup Service.
Safeguard Your Data Legacy
Losing historic analytics data means losing valuable customer behavior insights and critical business performance metrics. We are here to help you preserve your data legacy. Keep your years of accumulated customer data and reports securely backed up in a location of your choice.
Maintain Historical Analysis
Historical analysis is vital for business growth and strategic decision-making. Connect your backup datasets into Excel, PowerBI, Tableau, Looker Studio or other visualisation tools and have your historical data on hand even once Google Analytics UA has been deleted.
Our process is simple and hassle-free. Here's how it works:
Please note that the raw hit data is not included in the backup - and we will supply aggregated metrics and dimensions data.
Q: What is Google Universal Analytics, and why is it shutting down?
A: Google Universal Analytics (UA) was the older version of Google Analytics. Google retired UA and moved everyone to the newer Google Analytics 4 (GA4) on July 1, 2023, using a different data model. The UA data is scheduled for erasure in December 2023.
Q: Why do I need to backup my Universal Analytics data?
A: Your UA data contains crucial insights into your past business performance and customer behaviors. Preserving this data allows you to perform historical analysis, compare performance with past trends, and comply with data retention regulations.
Q: What data will be included in the backup?
A: The backup will include the Views you select, such as the Master view, and Standard and Custom reports for those Views. The data will be exported as CSV files and provided in a zip format.
Don't wait until it's too late! Preserve your valuable Google Universal Analytics data with our backup service.
Get in touch today and back up your Universal Analytics data before it's too late!
We have partnered with some amazing brands, both Perth based and globally, to help them achieve their unique objectives. We work across their entire digital strategy to ensure that every step of the digital journey is clearly identified and optimised. See our case studies for examples of the results we have achieved in partnership with these clients.
Got questions? Well we have answers! If you are still a little confused or would like to discuss some options with our team, feel free to get in touch.
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