Universal Analytics backup service

On July 1, 2023, Google bid farewell to the old version of Google Analytics, Universal Analytics (UA), and ushered in the new Google Analytics 4 (GA4).

However, your precious UA data was not migrated to GA4, and it will be deleted in July 2024.

Don't let your valuable insights slip away!

Take action now with our Google Universal Analytics Backup Service.

Start today

Why Choose Our Universal Analytics Backup Service?

Preserve Your Google Universal Analytics Data Before It's Gone Forever!

Safeguard Your Data Legacy

Losing historic analytics data means losing valuable customer behavior insights and critical business performance metrics. We are here to help you preserve your data legacy. Keep your years of accumulated customer data and reports securely backed up in a location of your choice.

Maintain Historical Analysis

Historical analysis is vital for business growth and strategic decision-making. Connect your backup datasets into Excel, PowerBI, Tableau, Looker Studio or other visualisation tools and have your historical data on hand even once Google Analytics UA has been deleted.

How Our Backup Works

Our process is simple and hassle-free. Here's how it works:

  1. Select Your Views: You tell us how many different profiles and views you want to back up.
  2. Provide Us with Access: Invite our Google Analytics API worker 'read' access to your Google Analytics account(s) and we will assess the data.
  3. Confirm the quote: We will then confirm the quote to extract and compile the data.
  4. We Handle the Rest: Sit back and relax as we securely backup your data.
  5. Receive CSV Reports: We'll provide you with CSV files for each report, containing your precious analytics data.
  6. Store or Visualize Your Data: You can archive the data or import it into Excel, PowerBI, Tableau, or any other BI system of your choice.

Please note that the raw hit data is not included in the backup - and we will supply aggregated metrics and dimensions data.

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Q: What is Google Universal Analytics, and why is it shutting down?

A: Google Universal Analytics (UA) was the older version of Google Analytics. Google retired UA and moved everyone to the newer Google Analytics 4 (GA4) on July 1, 2023, using a different data model. The UA data is scheduled for erasure in July 2024.

Q: Why do I need to backup my Universal Analytics data?

A: Your UA data contains crucial insights into your past business performance and customer behaviors. Preserving this data allows you to perform historical analysis, compare performance with past trends, and comply with data retention regulations.

Q: What data will be included in the backup?

A: The backup will include the Views you select, such as the Master view, and Standard and Custom reports for those Views. The data will be exported as CSV files and provided in a zip format.

Backup your Universal Analytics today

Universal Analytics backup service


Got questions? Well we have answers! If you are still a little confused or would like to discuss some options with our team, feel free to get in touch.

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