Facebook has been making a lot of changes recently, including introducing many new features for businesses. One of these exciting new changes is a call-to-action (CTA) button. This new feature is another way you can drive objectives for your business, whether it be increasing leads or improving brand awareness.[caption id="attachment_2982" align="aligncenter" width="650"]
Facebook's new call-to-action button[/caption]You can add one call-to-action button to your business page and link it to any page on or off Facebook. You can create a button on your cover image of your page with these options:
So how can your business use these buttons?
You will also be able to see how successful your call-to-action button is by clicking on results for the past 7 days. If you are not seeing the results you want, you can experiment with the other calls to action to see if they generate better results.[caption id="attachment_2983" align="aligncenter" width="389"]
Track your results[/caption]Facebook call-to-action buttons are currently being rolled out worldwide, so if your page doesn't currently have this option, stick in there – you will be seeing it soon.The main downside of these buttons is they don’t currently appear in mobile. Until Facebook releases a mobile version, it would be wise to test the current version and see if it can generate results for your business.If you would like any help in setting up your call-to-action buttons, or in developing a Facebook strategy, get in touch with the Bang Online Marketing team today.