SEO is all about creating, optimising and promoting content. Adding keywords to your website is critical, but overusing or repeating keywords can have a detrimental effect on your online presence. Many users have learnt how abusing keywords is not in their best interest as it can result in a bad user experience. Search engines are finally wising up to these sneaky tactics and filtering out the offending pages. Read on to find out how you can avoid being one of them.Types of keyword abuseKeyword dominationKeyword domination comes down to this: The visitors and traffic you get is ultimately determined by the keywords you choose. Utilising the right keywords for your site will help you rank higher whereas overpowering your landing pages with unnecessary keywords will trigger warning signals for the search engines and actually hinder your rankings.Search engine spamWhen there is search, there is spam. Search engine spam is used to artificially inflate rankings and abuse the ranking algorithms and these schemes are on the rise. Spamming may allow your site more exposure, but will lead to an unsatisfactory search experience.Keyword stuffingOverloading a page with keywords, otherwise known as keyword stuffing, is an ineffective way to appear more relevant in search engines. However, this ‘trick’ is more of a problem than it’s worth because Google will penalise your site if they catch you. Your page could be demoted in rankings or removed all together. So instead of trying to overload your site with repeated keywords, opt for using longtail keywords that will attract visitors by using a specific combination of several terms.Manipulative linkingA popular form of web spam, also known as manipulative link acquisition, artificially improves visibility by exploiting the search engines’ use of link popularity. This type of spam comes in many different forms, including:
CloakingHiding text in a HTML code on your website, that is not visible to normal visitors, is often referred to as cloaking. When cloaking occurs, search engines will take action to prevent these pages from ranking in their results. How to check if you’ve been badRule out:
Are you using the right kind of keywords? Contact Bang Digital today to start building your SEO strategy.