Trades & construction in digitalA functional and informative website is the most valuable and visible marketing asset for a trades and construction business. A successful digital presence starts with a website that puts all the right information in front of the customer such as who your company is and why they should choose your product or service. Your customers are making a big investment by choosing you, so you want to ensure them that they’re not making the wrong decision. Therefore, all your online marketing activity should drive home your unique selling point (USP) that makes you stand out from your competitors as well conveying your proven track record for success. Benchmarks for trades & constructionBut it’s hard to measure the success of your website when you don’t know how you fare against other businesses in your industry. Here’s some benchmarks for website landing pages so you can make meaningful comparisons between your results and those of your competitors:Lead generation conversion rates According to the Unbounce Conversion Benchmark Report, 45.1% of marketers in the home improvement industry have at least one page that converts less than 1.4% and saw an average of 959 missed conversions in the last quarter. So with a median conversion rate of 3.3%, if your page has a conversion rate above 11.7%, you’re already beating 90% of your competitors’ pages.
And the best way to make sure you’re landing pages are converting? By employing strong digital marketing strategies to work with your website. Strategies for trades & constructionHaving a digital marketing strategy is an important part of any business’ growth plan. Digital marketing isn’t just about attracting new customers - it can also streamline your communication channels so you can remain competitive and relevant to a growing online audience. Here’s some of the digital marketing strategies that trades and construction businesses can use alongside their website to engage your audience:
To learn more about optimising your digital assets for online success, have a chat to Bang Digital today.