Case study:

MyPlace by Advantage Air

Advantage Air's mission is to create reliable smart home systems that simplify day to day life across Australia and South Africa.

Advantage Air's digital objectives are to increase awareness and leads generated by MyPlace - Advantage Air's smart home product, through digital marketing including Google Ads, Search and Facebook.

Digital strategy services that Bang Digital has provided since 2013 include:

  • Content creation
  • Digital strategy
  • Google Ads
  • SEO
  • Website design


case-study-advantage air

Campaign results

YouTube Ad views with over 50% watching to the end


Search ad clicks increased by 110%


Average CPC of Search campaigns dropped 45%


uplift in leads of 42%


Reduction in cost per conversion by 19%