Digital marketing strategy
Raw Hire
As an industry leader for over 27 years, Raw Hire’s online and brand presence, as well as their proven track record, has always been a key factor in why their long-term and valued clients continue to use Raw Hire for all of their fleet hire needs.
Industry
Results at a glance
80%
Exposure to target clients
27%
Increase in session duration
80%
increase in key website events
67%
increase in website conversions
Overview
As an industry leader for over 27 years, Raw Hire’s online and brand presence, as well as their proven track record, has always been a key factor in why their long-term and valued clients continue to use Raw Hire for all of their fleet hire needs. Over the years, Raw Hire has consistently delivered job-ready fleet solutions, specifically tailored to the demanding conditions of mining regions across Western Australia. Their enduring presence in the Pilbara serves as a testament to their commitment to excellence and deep understanding of local industry needs.
Our approach
The goal of our campaign was to reinforce Raw Hire’s position as the top choice for the industry by highlighting the critical role of their industry expertise, and the invaluable local knowledge that drives success in the Pilbara. We aimed to ensure that when mine sites think of fleet hire, Raw Hire is the first name that comes to mind.
Our solution
Our objective was to complement the offline media campaign by extending the creative and messaging to LinkedIn, specifically targeting the companies identified by Raw Hire. This approach ensured that Raw Hire remained top of mind among key audiences.
Over the course of a ten-month strategy, we executed the campaign across Google Display, Performance Max, LinkedIn, and Meta, effectively reinforcing Raw Hire’s presence across multiple digital platforms.
The results
LinkedIn - Achieved 80% exposure to the chosen target client list on LinkedIn
Meta - 27% increase in session duration
SEO - 80% increase in key website events
Website - 67% increase in website conversions
What clients say
Renae and the team at Bang are fantastic. They understand the pressures of business and the importance of a marketing partner who is not just another service provider. From our experience everyone at Bang Digital has been friendly, efficient and helpful. Their management and regular reporting keeps us on track so we can continue to do what we do best and look after our clients.
Your business next
Let's talk about the results you need.
Tell us where you want to grow. We will show you how we would get there and what it would take.