Solutions

Digital marketing strategy

Strategy. It’s pretty important. It’s what guides you through the process, and keeps you on track. Without a digital marketing strategy you can easily veer off the path.

Before we get started on any digital activity, we work with you to determine your strategic direction to ensure consistent communications for your brand. From the initial meeting, right through to campaign completion, our team works with you to determine the right approach to connect with your audience.

We make sure that this digital marketing strategy is consistent across your marketing activities, and we’ll provide ongoing advice on how to improve results.

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Digital strategy development

Let your digital strategy lead the way

The strategy process begins at the initial meeting, where we delve deep into your business, identifying what your key challenges and opportunities are, and what success looks like for you. Depending on what stage you are at on your digital marketing journey, we can help navigate the digital landscape, every step of the way.

Digital workshops

The strategy process begins at the initial meeting, where we delve deep into your business, identifying what your key challenges and opportunities are, and what success looks like for you. Depending on what stage you are at on your digital marketing journey, we can help navigate the digital landscape, every step of the way.

Digital strategy meetings

As a client, you will be assigned with a digital strategist who works with the technical team to align the strategy with your business goals. This strategist will take you through a monthly or quarterly review of your strategy, and ensure we are on track with your changing business goals, every step of the way. A good digital strategy is never finished - it’s ever evolving and agile, just like your business.

Digital marketing strategy

FAQs

Got questions? Well we have answers! If you are still a little confused or would like to discuss some options with our team, feel free to get in touch.

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What is SEO?

Search Engine Optimisation is a multi-step process with the aim of increasing the quality and quantity of organic, or unpaid traffic to a website. This is achieved by increasing the websites or web pages visibility on a search engine results page.

What does SEO stand for?

SEO is the abbreviation for Search Engine Optimisation.

Do I need SEO?

SEO used to be optional, but with business shifting more and more to the digital landscape it has become a key component to outperforming competitors.

What is User Experience and does it matter with SEO?

Search engines are becoming more intelligent and are focusing not only on SEO optimisation but how people are interacting with and using your site (User Experience). Having an optimised website that is also human-focused matters and should be part of any web sites strategy.

What is On-Page SEO?

On-Page SEO focuses on optimising individual pages with the goal of increasing relevant traffic and higher rankings in search results. This can include, but not limited to, work such as creating and updating content and HTML Source code updates.

What is Off-Page SEO?

Off-Page SEO involves activities completed away from your website that help to increase page ranking in search results. This can include link building, social networking and brand mentions.

What is Technical SEO?

Technical SEO refers to website and server optimisations that help search engine spiders crawl and index your site. Effective Technical SEO’s main goal is to help improve organic rankings and drive traffic to a website.

Where do I start with my SEO Strategy?

SEO can be a long and daunting process full of keyword research, technical optimisation and audits. Take the pain out of appearing at the top of search results and contact us today to see how we can help.

How much does SEO Cost?

At Bang, we believe no customer journey is exactly the same, and neither are our clients. We work with your team to identify where we can help with sustainable, long term business growth. Once we can establish this information we can advise on the cost of SEO for your business.

How long will I be locked in?

We’re confident in the work we do and believe you will love working with us and this is why we offer No Lock-In contracts.