Social media
Parkinson’s WA
To enhance awareness and drive registrations and donations for this event, Parkinson’s WA engaged Bang Digital to assist in promoting the cause effectively.
Industries
Results at a glance
300%
increase in sign-ups
148%
increase in website sessions
658
new users
195k
impressions earnt
Overview
Since 2010, A Walk in the Park has been a cornerstone event for Parkinson’s WA, raising both funds and awareness for the organisation. On September 15th, individuals affected by Parkinson’s, along with their families, friends, and the broader community, will come together at Perry Lakes for a 2km or 5km walk. This event plays a crucial role in generating funds that enable Parkinson’s WA to continue providing essential care and support to those living with Parkinson’s.
Our approach
To meet the key objectives of attracting individuals with Parkinson's, along with their families and friends, to register for the walk, and encouraging donations to Parkinson's WA, we recommended a targeted strategy.
This included a combination of Meta website conversion ads to boost registrations and the development of creative Instagram reels to enhance engagement and visibility across the platform.
Our solution
To drive registrations and donations for A Walk in the Park, we employed a strategic mix of broad audiences, remarketing, lookalike audiences, and interest-based targeting. This approach allowed us to reach new potential participants, re-engage those who had previously shown interest, and connect with individuals similar to existing supporters of Parkinson’s WA.
We complemented this targeting with captivating and engaging messaging designed to resonate with our audience. By focusing on the impact of their participation and donations, we successfully inspired action, ensuring the campaign's success.
The results
- Achieved 3x the sign-ups for the event YoY through Facebook advertising
- Drove 148% increase in website sessions YoY
- 658 new users driven to website
- 195K impressions earnt
What clients say
We partnered with Bang Digital for our signature event A Walk in the Park and the results exceeded all our expectations! From the initial strategy session to the final analytics report, their team was incredibly professional and touched base with me each week to track how I thought the campaign was going. After working with them earlier in the year the team truly understood our brand and audience. Thanks to their expertise, we saw a remarkable increase in engagement, participants for our event and ultimately funds for the charity. What confirmed our decision was when several team members from Bang Digital attended our event and actively participated. As a grassroots charity, it’s crucial for our suppliers to understand our mission and values, and their presence demonstrated this perfectly. We couldn’t be happier with the results and look forward to continuing our partnership with Bang Digital. Highly recommend them to anyone looking to enhance their social media impact
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